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Romain de Laubier is the Asia-Pacific regional chair for BCG X, Boston Consulting Group’s tech build and design unit. He is also the worldwide leader of digital strategy and AI work at BCG, and a core member of the Corporate Finance & Strategy and Industrial Goods practices.

Since joining BCG in 2006, Romain has worked with clients across industries, including consumer goods, technology, telecommunications, insurance, and banks. In industrial goods, in particular, he has worked with automotive, construction, mining, building materials, and infrastructure companies. With his expertise in data analytics, strategy, organization, cost reduction, and turnaround, Romain has helped clients on cases involving digital transformation, agile at scale, data-driven innovation, cost reduction, optimizing sales and operation planning (S&OP), and due diligence. He has worked on over 100 engagements, including building digital centers and data capabilities for his clients and helping them launch new ventures.

Prior to joining BCG, Romain was a financial analyst at Calyon in New York.

AREAS OF EXPERTISE

EDUCATION

  • Economics degree, HEC School of Management
  • DEA, economics and finance, Université Paris Dauphine

Publications and Videos

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Where’s the Value in AI?

Only 22% of companies have advanced beyond the proof-of-concept stage with AI, and only 4% are creating substantial value. Our new research reveals important insights about what leaders are doing right.
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What GenAI’s Top Performers Do Differently

Generative AI has vast potential, yet only about 10% of companies apply it at scale. We explain how those leaders succeed—and how other companies can catch up.
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BCG AI Radar: From Potential to Profit with GenAI

BCG’s survey of 1,400+ C-suite executives reveals that GenAI is quickly changing the way companies do business—and big gaps are emerging between the winners and the observers.

Celebrating One Year of BCG X

BCG X is a real tech company within BCG—and much more. Join us as we continue to broaden the solutions we deliver to clients and revolutionize entire industries.

The Future-Built Agenda

What do future winners have in common? An innovation-driven culture, a clear people advantage, and purpose-driven leaders. Romain De Laubier and Amanda Luther discuss the trilemma of challenges that stand between operating in the present and thriving in the world to come.

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Most Innovative Companies 2023: Reaching New Heights in Uncertain Times

Companies that both prioritize innovation and make sure that they are ready to act are widening the gap over less capable competitors.
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The New Blueprint for Corporate Performance

The rules for boosting performance and competitive advantage are changing. CEOs urgently need a pragmatic playbook for building the capabilities to win in the future.
Scaling AI Pays Off, No Matter the Investment | Rectangle

Scaling AI Pays Off, No Matter the Investment

BCG’s latest digital research shows that companies that apply three lessons to scaling AI use cases get a big boost in results from even small investments.
Are Digital Natives Losing Sight of the Digital Basics Hero Rectangle

Are Digital Natives Losing Sight of the Digital Basics?

Many of the original architects of digital disruption are slowing down, squeezed between a new class of digital incumbents that are gaining traction and a younger crop of speedy digital innovators. To get back on track, they need a renewed focus on the factors that drove their initial success.
Show Me the Digital Value

Show Me the Digital Value

When large companies overinvest in digital capabilities, they dramatically widen the value gap with their more cautious peers, generating an average of 30% more EBIT over three years. What are these outperformers doing right?
The Rates of Success, Goals, and Future Priorities of Digital Transformations, by Sector - Rectangle

What the Data Tells Us About Digital Transformation, by Industry

In our December 2021 report, Performance and Innovation Are the Rewards of Digital Transformation, we explored three questions that we hear a lot from clients. How are companies in my sector doing? Is there any proof that transformations deliver real results? And where are leaders focusing their transformation programs?
The Five Digital Building Blocks of a Corporate Sustainability Agenda

The Five Digital Building Blocks of a Corporate Sustainability Agenda

Achieving ESG goals and building sustainability as a competitive advantage requires integrating technology and data from the beginning.