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Russell Dubner serves as BCG’s chief communications officer and drives client-facing work on trust, leadership, and stakeholder strategies. He leverages his extensive expertise in strategic communications and earning and building trust for corporate brands to bring a distinct lens to client engagements.

Russell has recently coauthored a seminal study on the role of trust in value creation and strategic advantage. He is also developing a new approach to corporate activism in times of increased polarization in collaboration with BCG’s CEO Advisory. His research follows a tenure at the helm of the Edelman Trust Institute, which publishes the Edelman Trust Barometer along with a series of special reports on investor and employee trust.

Prior to BCG, Russell was US CEO and global vice chairman of Edelman, where he played a central role in the firm’s march to become one of the world's leading communications companies. Over a near 30-year career at Edelman, he engineered a transformation of the firm’s operating model and made moves into key growth areas.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Columbia Business School
  • BA from Franklin & Marshall College

Publications and Videos

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From Crisis to Comeback: The Long Road to Rebuilding Corporate Trust

A breach of trust can be damaging to a company’s revenues, its culture, and its chances of future success. Here’s how businesses can recover.
From Purpose to Trust to Lasting Values

From Purpose to Trust to Lasting Value

Understanding stakeholders’ perceptions of a company—and using purpose, trust, and reputation to thoroughly align those perceptions with their expectations—can drive lasting value.

Delivering on Trust

New BCG research uncovers the dynamic, and sometimes surprising, elements of corporate trust. Innovation, for example, has a major role to play.

What Companies are Missing in Their Approach to Corporate Activism | rectangle

What Companies Are Missing in Their Approach to Corporate Activism

Some organizations are champions for social change, while others try to maintain a lower profile. All of them need a dedicated corporate-activism capability.

The Importance of Trust

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What AI Reveals About Trust in the World’s Largest Companies

BCG’s AI-based Trust Index enables companies to break down stakeholder perceptions of their trustworthiness. Analyses based on the Index have yielded valuable insights about what builds, sustains, or destroys trust.