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Sandro is a core member of the Consumer and Financial Institutions practice areas at Boston Consulting Group. He is also responsible for all our HR processes in Spanish-speaking South America (i.e. talent recruiting, career development, Training).

Sandro joined Boston Consulting Group in Frankfurt in 2004. He subsequently moved to the firm’s Washington, DC office in 2010 and to the Bogotá, Colombia office in 2013.

His recent work is focused on unlocking growth and driving digital transformation for leading companies in Latin America, covering strategy definition, marketing, sales, pricing, organization, and efficiency topics.

Sandro speaks six languages, including fluency in English, Spanish, and German.

Before joining the firm, Sandro was a sales representative at German LBBW Bank in its Brazilian corporate banking operations, as well as a consultant at International Finance Corporation in Washington, DC, contributing to the institution's Access to Finance Advisory work.

AREAS OF EXPERTISE

EDUCATION

  • MPA/International Development, Harvard University
  • MSc, Finance and Banking, European Business School Oestrich – Winkel

Publications and Videos

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Después del COVID, éstas serán las tendencias del consumo en Latinoamérica

Más de la mitad de los consumidores de América Latina aseguran que sus hábitos de consumo cambiaron para siempre y que no volverán a los hábitos prepandemia a pesar de haber recibido la vacuna contra el COVID-19. Así lo asegura el más reciente estudio de Boston Consulting Group (BCG) “South America Consumer Sentiment 2021”.
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Wie Familienunternehmen mit einer Charta Geschäftserfolg und Nachfolge langfristig sichern

Familienunternehmen befinden sich in einem Spannungsfeld zwischen der Sicherung des langfristigen Unternehmenserfolges bei gleichzeitiger Bewahrung eines guten familiären Verhältnisses.

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COMO A INDÚSTRIA DE CPG PODE PROTEGER SUAS REDES DE DISTRIBUIÇÃO NA AMÉRICA LATINA

Lojas de conveniência e bares e restaurantes da América Latina estão sob o risco de encerrar as atividades devido aos impactos da COVID-19, impondo um novo tipo de sofrimento à região. Este artigo traz três medidas que as empresas de bens de consumo podem adotar para ajudar o comércio tradicional.
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Protecting CPGs’ Distribution Networks in Latin America

Thousands of convenience stores, restaurants, and bars will fail during the pandemic. Multinational manufacturers have a chance to contain the damage.
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Consumer Sentiment en Argentina, Colombia, Chile y Perú: Consumo en tiempos de crisis

El estudio de Consumer Sentiment 2020 de BCG para Argentina, Colombia, Chile y Perú busca sumergirnos en las perspectivas y expectativas del consumidor, entendiendo cómo percibe su situación país, cómo piensa comprar durante el 2020, cuáles son los productos que más le importan y su actitud hacia promociones y canales digitales.
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Data-Driven Marketing: Latin America’s Road to Digital Maturity

Digital Marketing has become a trendy expression that, just as other concepts, has come to join the corporate jargon of quite a number of companies.
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Use a Charter to Sustain a Family’s Business and Legacy

A charter can help a family business sustain its success, ensure smooth leadership transitions, and manage shareholder changes while building an enduring legacy for generations to come.