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Santiago Mazón leads Boston Consulting Group’s Insurance practice in Iberia, and he is a core member of BCG’s Financial Institutions and Strategy practices.

Since rejoining BCG in 2010, Santiago has worked with a wide range of banking and insurance players, focusing primarily on strategy, sales, customer experience, pricing, and operations. His engagements have also covered key corporate development topics, including mergers and acquisitions, post-merger integrations, market entry, and new business lines.

Santiago first joined BCG in 2000, and left in 2005 to work as head of business development for a Spanish bank.

AREAS OF EXPERTISE

EDUCATION

  • MS, electrical engineering, Universidad Pontificia Comillas
  • BS, electrical engineering, Universidad Pontificia Comillas
  • Industrial Engineering Program, University of Texas at Austin

Publications and Videos

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Insurance Is Ready to Leap Forward with Blockchain and the Metaverse

Many insurers are strategically positioned to benefit from blockchain and metaverse technologies, with health and property and casualty businesses leading the way.
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Six Steps for Scaling AI-Powered Bancassurance

Banks that use AI to hyperpersonalize their sales models and embed them in the customer journey can dramatically improve their insurance sales.
Personalized Bancassurance in Action

Personalized Bancassurance in Action

Banks’ rich customer data helps them create customized insurance products that give them a significant advantage over traditional insurers. For bancassurers, it’s time to get personal.
Golden dollar signs being caught in a large net

How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.