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Stefano Todescan joined Boston Consulting Group in 2007. He is an active member of BCG’s Consumer and Marketing & Sales practices in Italy and greater Europe. 

Stefano has led several strategic and operational cases focusing on fashion, durables and appliances, packaged goods, and retail. 

Active in the firm’s work in fashion and luxury, Stefano is the global leader for markdowns and pricing optimization through advanced analytics, and leads BCG’s global dedicated Competence Center from Milan. 

Within the Consumer practice, Stefano has deep experience in business planning, go-to-market strategy, post-merger integration, supply chain management, and organization design.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Columbia Business School
  • International Diploma Program in Marketing, with honors, University of California, Berkeley
  • Laurea, management engineering, University of Padua

Publications and Videos

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A Three-Season Strategy for Fashion and Luxury Retailers

Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.
The arm sleeves of blue, yellow, and red shirts hanging up

The Advanced Analytics Behind Fashion Company Markdowns

Brands and retailers have traditionally relied on rules of thumb for determining their sales programs, but today’s technology offers a better way.