Classic marketing techniques have no place in digital marketing. If your company is still relying on ways of working that served you well ten years ago, it’s time to accelerate change.
Education
- BBA, marketing, University of Wisconsin
Steve Knox is a core member of the Consumer and the Marketing, Sales & Pricing practices at Boston Consulting Group.
Since he began partnering with BCG as an advisor in 2010, Steve has brought deep business expertise with a specialty in advocacy, customer experience, and digital marketing.
Steve is driven to build world-class capabilities in consumer advocacy marketing to best serve consumers and their social networks.
Prior to his current BCG role, Steve was CEO at Procter & Gamble Tremor.
