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Tom Hosking is a core member of Boston Consulting Group's Technology, Media & Telecommunications practice. His main area of expertise is consumer media and entertainment, with a focus on music and sport, where he leads the sports media rights topic for the firm.

Tom has considerable experience in topics related to consumer insight, growth strategy, marketing, transformation and cost reduction, digital product incubation, and M&A, as well as over ten years of media experience.

Before coming to BCG, Thomas was an actuarial consultant at EY.

AREAS OF EXPERTISE

Publications and Videos

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The Rise of Programmatic Guaranteed Advertising in Asia-Pacific

The penetration of this automated process in Asia-Pacific digital advertising markets will almost double by 2020. Growth rates in several markets could easily accelerate.
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A Guaranteed Opportunity in Programmatic Advertising

One automated digital ad buying process can bring 50% efficiency improvement for publishers and almost 30% improvement for advertiser and agency buying teams.
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The Emerging Equilibrium in Banking: A Tool Kit for Success

To move forward successfully, banks must fully grasp the five forces shaping their industry today and use a well-defined tool kit to rebuild competitiveness.