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Thomas Recchione is part of the leadership team for Boston Consulting Group’s Marketing, Sales & Pricing practice and is also active in the Consumer, Financial Institutions, and Technology, Media & Telecom practices. 

Thomas’s focus at BCG is on driving marketing effectiveness and efficiency globally. He helps clients improve their digital marketing and return on marketing investment capabilities by upgrading their operating model and adopting modern execution and measurement. He advises clients on the latest methods and applications of marketing response analytics and provides a liaison with practitioners in the field globally. 

Thomas has worked for clients across geographies in industries including automotive, consumer packaged goods, financial services, media and entertainment, oil and gas, pharmaceuticals, retail, social sector, telecommunications, travel, and transportation and logistics. 

Before joining BCG, Thomas launched marketing analytics boutiques at Publicis Groupe and prior to that, at Interpublic Group.

AREAS OF EXPERTISE

EDUCATION

  • BA, University of Pennsylvania

Publications and Videos

Better Measurement, Better Biopharma Marketing Hero

Better Measurement, Better Biopharma Marketing

More patient and customer touch points and varied purchase pathways are rendering traditional marketing and sales measurement obsolete. Companies need a new, multipronged strategy to generate returns.
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How Nimble CMOs Invest Their Marketing Budgets

Companies should treat their media buys as investments rather than expenses in order to maximize returns in a post-COVID world.

Marketing Measurement: Building the Toolkit

When building a marketing measurement toolkit, it's important to use a variety of different tools. This LABtalk session introduces these different types of tools and outlines how to use them to holistically measure marketing performance.

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Companies Gain When CMOs and CFOs Measure Success Together

A good measurement system requires transparency, clarity, and ease of interpretation.
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Marketing Measurement Done Right

Marketers able to accurately track what’s working can expect to see a 20% to 40% improvement in spending efficiency and as much as a 10% increase in effectiveness.