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Demographic, social, and technology trends are creating a two-speed consumer economy in China.

Veronique Yang (杨立)
Managing Director & Senior Partner
Shanghai

Veronique Yang joined Boston Consulting Group in 2001 and she is leading BCG's Consumer practice in Greater China. She has acquired extensive experience in the fast-moving-consumer-goods (FMCG), consumer durables, apparel, restaurant and food service, and e-commerce sectors in Greater China.

Veronique works with both local and global companies. Her projects have explored strategy and operational topics, including planning and growth, new business opportunities, acquisitions, business model innovation, go-to-market approaches, brand positioning, and operation improvement.

Veronique’s projects include a transformation program for a Chinese food and beverage company, focusing on the topics of sales and marketing and operations, a turnaround planning in China for a worldwide apparel company, and the design of an industry 4.0 smart factory for a home appliance player.

She helped a Chinese agrifood client develop an e-commerce platform, then supported its team through set-up and operation during the first six months. She also revamped the business model for an international baby food company, focusing it on online marketing and customer relationship management.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Stanford Graduate School of Business
  • BA, economics, Fudan University

Publications and Videos

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中国时尚行业的下一个十年：细分赛道的演进与机会

新十年，在增长驱动“质大于量”的环境下，服装品牌需从自身资源禀赋出发，找准契合的细分赛道机会点。
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中国时尚行业的下一个十年：高端化是否还能持续？

在“量稳质升”的宏观环境下，持续的高端化趋势将推动中国时尚行业加速整合。谁才能制胜下一个十年？——这对品牌全方位能力提出了更高的要求。
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敏捷供应链：时尚行业竞争优势新源泉

对时尚行业而言，敏捷供应链乃大势所趋。及时响应、数据支撑的供应链可以赋予零售企业强大的竞争力。
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Lifting spirits: What the Return of Mainland Chinese Tourists Means for Hong Kong’s Consumer Sectors

The report models the likely growth trajectories for each of the main Hong Kong sectors serving Mainland Chinese tourists and makes specific suggestions for how businesses can best prepare for their new Mainland Chinese clientele.
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Agility Is Fashion’s New Source of Competitive Advantage

Highly responsive, data-driven supply chains can give retailers a powerful edge.

What’s Next for Sportswear in China?

New sports categories, influential sports communities, and a more serious approach to fitness are just a few of the many factors propelling strong growth over the coming decades.

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The Untapped Climate Opportunity in Alternative Proteins

Our latest research shows that consumers are embracing alternative proteins and that protein transformation is one of the best tools available to combat the climate crisis.
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A New Era and a New Look for Luxury

Our changing times and changing consumer attitudes are redefining “luxury,” pushing brands to rethink every aspect of their business.
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The New China Playbook

Despite its slowing economy, demographic, social, and technology trends ensure that China will remain one of the world’s fastest-growing consumer markets for the foreseeable future.
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Gearing Up for the New Era of China’s Outbound M&A

Chinese acquirers complete just 67 percent of their outbound M&A deals, often because of flawed strategies and ineffective deal management. Here’s how to improve that record.
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M&A in China: Getting Deals Done, Making Them Work

Successful M&A in China is not easy. Two steps are particularly daunting: regulatory approval and postmerger integration. But experience shows that both can be successfully managed.