Yasemin is actively involved in the Consumer and Technology, Media & Telecommunications practices at Boston Consulting Group.

Her recent work with clients includes conducting the postmerger integration of two leading online luxury apparel retailers; a retail transformation study and implementation for an integrated telecommunications operator; a resdesign of the store concept for an incumbent teleco operator; and the design of the go-to-market strategy and field-force sizing for the Turkish subsidiary of a global fast-moving-consumer-goods company.

Prior to joining BCG, Yasemin worked with OC&C Consulting and Peppers & Rogers Group as a management consultant supporting clients in retail, telecom, finance and private equity in Turkey and the Middle East.