Unlocking Secure Data Collaboration
Data Intelligence AI by BCG X uses “clean rooms” to make secure, privacy-compliant data sharing possible—allowing joint analysis without compromising sensitive information.
A Data-to-Solutions Accelerator That Illuminates New Paths to Value
Data fuels growth not by what it says but what it reveals. By combining your organization’s data with third-party datasets and AI decision-making, Data Intelligence AI by BCG X sheds new light on customers, trends, and opportunities. From optimizing supply chains and product portfolios to creating more seamless and personalized experiences, our data intelligence platform uncovers your next—and best—step forward.
$10B
unlocked across 200+ clients
400+
proprietary features and models
10T
data points processed
40+
advanced data sources and partnerships
Successful companies don’t use data, they transform it. Data becomes intelligence—revealing paths to growth, opportunities to innovate, and how best to serve customers. Getting this right requires a deep understanding of behaviors and trends: what they are, what they mean, how they will evolve. Yet, at most organizations, internal data tells just part of the story. And that data is rarely combined with AI decision-making that fosters rapid insights and responses. Data Intelligence AI by BCG X changes the equation.
We planted the seeds for Data Intelligence AI in our own work, rigorously testing its data and AI assets across industries. We’ve used these capabilities to help clients with scenario planning, inventory management, workforce optimization, and more. Now we offer them as a holistic yet modular ecosystem, enabling organizations to choose their own path in AI decision-making—and always uncover their next path to value. By augmenting your own data with third-party datasets, it adds context to internal data. And by infusing artificial intelligence in data analytics, it lets you uncover—and quickly act on—the opportunities that matter most.
Data Intelligence AI isn’t designed for any one use or user. It covers everything from forecasting and creating 360-degree customer profiles to optimizing B2B strategies and collaborating with partners. It also enables fast, secure access to data and simplifies data visualization. The result is the most important transformation of all: data becomes competitive advantage.
We planted the seeds for Data Intelligence AI in our own work, rigorously testing its data and AI assets across industries. We’ve used these capabilities to help clients with scenario planning, inventory management, workforce optimization, and more. Now we offer them as a holistic yet modular ecosystem, enabling organizations to choose their own path in AI decision-making—and always uncover their next path to value. By augmenting your own data with third-party datasets, it adds context to internal data. And by infusing artificial intelligence in data analytics, it lets you uncover—and quickly act on—the opportunities that matter most.
Data Intelligence AI isn’t designed for any one use or user. It covers everything from forecasting and creating 360-degree customer profiles to optimizing B2B strategies and collaborating with partners. It also enables fast, secure access to data and simplifies data visualization. The result is the most important transformation of all: data becomes competitive advantage.
Introducing Data Intelligence AI
A Holistic Approach to Data Intelligence
Data Intelligence AI is a data-to-solutions accelerator: an ecosystem of capabilities that help you make smarter decisions.
Our Approach
Every organization has its own starting point. Some are well down the road in leveraging AI in data analytics; others are just now dipping their toes in the water. That’s why our data intelligence platform is designed for adaptability. Working together with our dedicated Data Intelligence AI team, we help you target the capabilities you need now—with the ability to add more capabilities later as your expertise and ambitions grow. But no matter what route you take, you’ll always benefit from the cornerstones of Data Intelligence AI: a rich array of external datasets provided by more than three dozen BCG partnerships plus proprietary models for AI decision-making.
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B2B Intelligence
Our AI-powered data accelerator helps B2B clients identify leads, discover white spaces, and optimize business strategies—from what to sell to how to price and market it. Combining first- and third-party data, including financial metrics and IT spending, we provide a 360-degree view of customers, bringing data intelligence—and outcomes—to the next level. -
Customer 360 Profiles
A single customer can interact with a business through multiple channels, devices, and accounts, making it hard for the business to create a comprehensive outlook of that customer. We unlock value by connecting disparate data associated with each customer. By integrating third-party datasets, such as credit card transactions and footfall patterns, we make that unified view more revealing. -
Data Marketplace
A centralized data exchange facilitates the use—and boosts the impact—of AI in data analytics. Deployed under our build-operate-transfer model, Data Intelligence AI’s data marketplace provides self-service access to an organization’s catalog of data and AI assets. Features include intuitive searching, data usage tracking, secure private workspaces, and permissions management. -
Forecasting
By integrating internal and external data, our AI models go deep and wide on signal extraction, increasing the precision of forecasting—and the speed at which clients can identify, anticipate, and act on trends. The uses are varied—and crucial: demand forecasting, churn prevention, and resource management, just to name a few. -
Generative AI
Dashboards help organizations visualize data and zero in on insights that drive decision-making. But standard dashboard formats make it difficult to adjust on the fly. We employ GenAI to let you communicate with a data intelligence agent that can turn relevant data into intuitive, on-demand visualizations—without the technical skills, and time, required by traditional business intelligence tools. -
Data Clean Rooms
Joint data analysis—collaborating with suppliers, retailers, and other partners—can be a catalyst for data intelligence. But it can be a challenge, with each organization needing to preserve data privacy and retain control over sensitive data. Our data clean rooms provide a secure, controlled environment, with such features as restricted queries, usage logging, output constraints, and auditing.
Decoding Data Intelligence AI
Data Intelligence AI's core capabilities are essential for data science experts—and for any organization looking to harness the power of data and AI decision-making. Demystify the building blocks of our data intelligence platform with this three-part video series, bridging the gap between the cutting-edge tech and its real-world impact.
Strengthening Your Data Foundation
Poor data quality can be costly. Data Intelligence AI by BCG X employs cleansing techniques that ensure your data is accurate and actionable.
Clarifying the Customer Journey
Customers shop in different ways, using different devices. Data Intelligence AI by BCG X leverages identity resolution to unify customer profiles and deliver personalized engagement.
Our Clients’ Success with Data Intelligence AI by BCG X
Leading Industrial Goods Company
To transform our client’s forecasting capability, we employed advanced AI models and data intelligence to integrate third-party datasets, provide visibility into forecasts, and enable greater explainability of drivers while increasing accuracy. Pilots demonstrated the system’s value in varied applications—including supply chain management and procurement—and set the stage for scaling. The transformation sparked a $25 million operating margin improvement.
$25 million
operating margin improvement
Leading Consumer Electronics Company
We worked with our client to build a sensing machine, leveraging 500 signals from more than 15 data sources to forecast consumer trends in the premium electronics market. Our data enrichment tool augmented the company’s data, adding sources such as credit card transactions, web searches, and consumer price indices. A richer understanding of customer behavior—past, present, and future—led to $130 million in incremental revenue per product line.
$130 million
in incremental revenue per product line
Leading Technology Company
Our client sought to improve forecasting and reimagine its growth strategy. We combined the company’s own data with high-frequency external data and AI in data analytics—covering more than 100 data sources with over 10 trillion data points—to generate accurate forecasts segmented by geography, channel, and other criteria. By optimizing cost efficiency and capital investment, the company saw up to $250 million in projected savings within five years.
$250 million
in projected savings within five years
Meet Our Data Intelligence AI Team
Cyber threats are increasing in severity, frequency, and creativity. New research shows how CISOs are shoring up their defenses—and where they need to redouble their efforts.
GenAI investment is expected to grow 30% in 2024, with ROI over the next three years likely three-times higher than companies making little such investment.
A survey of chief information security officers reveals how advanced companies gain cyber maturity and what best practices they use to prepare for emerging threats in economically uncertain times.
Our fourth survey reveals that IT buyers won’t stop funding long-term strategic priorities—especially digital transformation—despite some concerns about a potential downturn.
A global BCG survey of 23,000 consumers reveals the benefits and hazards of uniquely customized interactions between brands and individual customers.
Top retailers on the BCG Personalization Index can achieve an estimated $570 billion in incremental growth by harnessing first-party data to make customer interactions faster, easier, and more convenient.
Retail Media 3.0 will unlock the channel’s potential as a powerful, strategic marketing tool. But to get there, players must leverage partnerships and insights.
According to our 2024 survey of over 200 CMOs in 7 countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.
New technologies can dramatically improve finance processes, making them faster and more accurate, so that CFOs have better insights about what’s coming.
In an “Upside Down” economy marked by incipient recession and high inflation but also good employment numbers and strong consumer confidence, how will individual consumers’ behavior play out? Our survey indicates that they see “Trouble” but insist “I Will Survive.”
Retailers will need frequent and granular data to understand spending shifts across geographies and sectors as infection rates, restrictions, and unemployment rates change.
Explore our Insights on AI in Data Analytics
BCG Recognized as a Leader in AI Services by Independent Research Firm
BOSTON—Boston Consulting Group (BCG) was named a Leader in Artificial Intelligence (AI) Services in a new report by Forrester Research, an independent research firm. The report, titled The Forrester Wave™: AI Services Q2 2024 - The Nine Providers That Matter Most and How They Stack Up, recognized BCG for excelling “at delivering AI with business impact.”
Data Intelligence AI by BCG X and PredictHQ Join Forces to Accelerate the Uptake of Global Demand Intelligence
SAN FRANCISCO—PredictHQ, the demand intelligence company, and Data Intelligence AI by BCG X, previously known as Lighthouse by BCG, announced a partnership to advance the growth and utilization of demand intelligence, creating a system of far more accurate, real-world-aware forecasting and planning.
Data Intelligence AI by BCG X and Unacast Partner to Produce Holistic and Custom Human Mobility Data Solutions
BOSTON—The global data location market is both young and complex. A significant barrier to access for many end clients—including retailers, restaurateurs, investors, supply chain organizations, and others—is the fractured nature of the market, specifically, the need to acquire data from one source and consulting and solutions execution from another. Unacast, a leading global location data and analytics company, and Data Intelligence AI by BCG X, previously known as Lighthouse by BCG, announced the formation of a strategic partnership that will provide a holistic way to access data, services, and custom solutions all in one place.
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High-Frequency Data and AI Enable Insurers to Flourish
With Data Intelligence AI by BCG X, you can beat the competition by gaining a deeper understanding of customer demand and behaviors.
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