BCG was proud to send a delegation of experts to CES 2025 in Las Vegas, from January 7–10, 2025, to discuss the latest innovations from leading technology and consumer companies around the world.
The 2025 CES conference brought global business leaders and visionary thinkers together to discuss breakthrough technologies and innovations. Our experts are eager to share those ideas with our clients throughout the year to continue improving their financial and operational performance. Stay tuned for our full programming and presence at CES 2026.
BCG works with clients to harness cutting-edge AI to enhance efficiency, safety, and the overall driver experience Our automotive experts help OEMs and suppliers streamline manufacturing and supply chains, manage the shift to battery-electric designs, and create a smarter and safer experience for drivers.
To pioneer a digital transformation of its operations, global automotive supplier Forvia partnered with BCG to define its ambition and implement digital use cases. Here's how.
BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions. As an extension of our existing partnership around AI, BCG and BMW are now partnering with AWS, BCG X, and BCG Platinion to ensure a secure, scalable integration of GenAI.
When the mobility experts at Penske began building a new AI platform for their B2B customers, they partnered with BCG. Sherry Sanger, Penske’s EVP of Strategy and Marketing, explains how the company combines their data and expertise with evolving technology.
Our team at CES is a diverse group of business and technology experts, including the following BCG leaders:
The challenge with AI is shifting from proof-of-concept to real value. Auto AI, BCG’s advanced analytics solution, helps automotive OEMs and suppliers implement AI to make a step-change in performance, including operations, sales, marketing, and other key functions.
Using data analytics to hyper personalize every interaction, Deep Customer Engagement AI by BCG X gives companies the insights they need to reduce acquisition costs, increase retention, improve upselling and cross-selling, and drive 40% more lifetime value from their customers.
Personalized marketing requires weaving together infrastructure, applications, and workflows. Fabriq Personalization AI by BCG X enables companies to use automation, templatization, and precision targeting, all woven together with AI at the core—creating a 360-degree view of your customers.
A suite of industry-specific proprietary tools by BCG X, Retail AI helps retailers modernize their commercial, operational, and supply chain functions—leading to revenue gains of up to 7% and profit gains up to 50%>.
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize.
Negotiating the price of a product can be uncomfortable. Andrej Levin shows how advancements in AI could help companies across industries set optimal fixed prices, making bargaining a thing of the past.
Beyond technical implementation, success hinges on design choices that promote adoption, thoughtful process reengineering, and an unwavering focus on savings targets.
The way consumers buy automobiles has changed radically since the Mad Men era, but not automakers’ marketing. This shift calls for a faster, data-driven approach.
More than two-thirds of US consumers are considering buying an electric vehicle. Can OEMs meet their price and performance needs while still making a profit?
GenAI agents need to handle tasks responsibly, accurately, and swiftly in multiple languages, addressing potentially millions of specifications across hundreds of thousands of products.
BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions.
A new tech stack is taking shape in the auto industry. Tier one suppliers that are still trying to determine where to play risk being crowded out.
BCG research reveals what sets a select group of leaders apart. Here's how to join them.
Optimizing networks requires balancing five key objectives that address traditional issues of cost, service, and growth as well as a new focus on sustainability and resilience.
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