Metaverse Services & Strategy Consulting

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As it’s still early days for combining all three, the metaverse is a work in progress. But each of these technologies is more mature and accessible than ever. And savvy companies aren’t waiting for the metaverse’s grand unveiling, choosing instead to zero in on how its components can transform their processes, interactions, and business models right now. Our metaverse consultants help clients not only create a metaverse strategy, but also build the actual products, applications, and experiences.

Our Metaverse Services

With the right metaverse strategy, companies can define their vision—and their path to value. But they also need to build the capabilities, the talent, and the applications that bring their metaverse vision to life. Our metaverse services provide a unique blend of strategic and technical expertise to help companies take a holistic, end-to-end approach to the metaverse.

Metaverse strategy and roadmap. We help companies identify their role in the metaverse and create a business case. Crucially, we also develop a roadmap that outlines the capabilities, talent, operating model, and initiatives necessary to achieve their vision.
Investment and M&A target search. Whether it’s to acquire new talent and capabilities or simply for investment purposes, metaverse M&A is gaining steam. We identify and evaluate targets, analyze investment themes, and conduct due diligence of—and for—metaverse companies.
Use case identification and execution. We zero in on the most promising metaverse use cases, and then take them from prototype to at-scale deployment. Our team of metaverse consultants, which includes analytics experts and digital transformation specialists from BCG X, design, build, and launch cutting-edge metaverse experiences.
Metaverse infrastructure enablement. Because building and scaling metaverse products requires the right technical infrastructure, we assess companies’ current capabilities, identify critical infrastructure and capabilities, and create a blueprint for end-to-end enablement.

How to Enter the Metaverse: Applications for Companies and Consumers

Metaverse business opportunities are typically centered around three areas: next-generation customer experiences; employee collaboration, learning, and engagement; and augmented operations. While many companies are surprised to discover just how wide ranging the applications can be, across industries, forward-looking companies are making metaverse investments—and seeing them pay off:

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Manufacturing

Immersive digital twins to engineer complex products such as cars and aircraft; VR-based training; AR providing real-time line-of-sight information to workers on the factory floor.

Automotive

AR-augmented manufacturing; virtual test drives and showrooms; VR-based driver training and virtual simulations of upgrades and accessories.

Consumer Goods

Brands integrated into metaworlds, such as designer clothing for avatars and marketing in the metaverse through in-world billboards.

Media

Content partnerships with metaverse companies; licensing of intellectual property for in-world use; collaboration on concerts and other events within virtual spaces.

Retail

Virtual storefronts selling digital or physical goods within the metaverse economy; AR-enhanced operations to manage inventory and supply chains.

Education

Immersive classrooms; virtual coaching and tutorials.

Public Sector

Hyper-realistic training for firefighting, military, and other high-risk environments.

Our metaverse consulting experts also work with the companies that are building the metaverse—the technology industry players providing the hardware and software and the telecom operators running the networks—as they too need a metaverse strategy to determine what to build and how to build it, today and down the road. We help them enable opportunities, both for themselves as well as for their customers.