Kevin Solchenberger, a managing director at BCG, discusses digital transformation in the consumer and travel industry and why he thinks 2024 will be the year of “big bets” for GenAI.
As cloud infrastructure continues to evolve, GenAI, cybersecurity, and other critical developments are creating new opportunities—and challenges—for companies. At Google Cloud Next (GCN), BCG will dive into these topics and engage with clients, ecosystem partners, and other leading thinkers on how companies can capitalize.
Video
April 11, 2024
Serving the Digitally Savvy Consumer
Video
April 11, 2024
Why 2024 Is the Year of GenAI Adoption
Dai Vu, BCG alumnus and current managing director, Cloud Marketplace at Google Cloud, says that customers are moving from experimentation to adoption of GenAI in customer service, marketing and content creation, and software development.
Video
April 11, 2024
Mastering the Cloud
Google just released its previously internal platform for delivering cloud projects. Brad Little, global head of professional services at Google Cloud, and BCG’s Djon Kleine dive into what this new access means for Google’s partners.
Video
April 11, 2024
How GenAI is Improving Decision Making
Aaron Arnoldsen, a managing director and partner at BCG X, argues that GenAI is democratizing decision making by enabling business leaders and other users to gain data-driven insights at unprecedented speed.
Video
April 12, 2024
The Human Element of AI Adoption
For business leaders, one of the biggest obstacles to scaling traditional AI and GenAI is changing people’s ways of working, explains
Mary Martin, a managing director and partner at BCG with expertise in restaurants.
Video
April 12, 2024
Getting the Maximum Value from GenAI
Kaushal Kurapati, SVP of product management, generative AI, and search at Salesforce, and BCG’s
Vikas Taneja discuss how GenAI is transforming work and what it will mean for business growth.
Video
April 12, 2024
Strengthening Cybersecurity with GenAI
Jurgen Kutscher, VP at Mandiant Consulting, Google Cloud, and BCG’s
Colin Troha explore how cybersecurity defenders can use GenAI to stay ahead of threat actors.
Video
April 24, 2024
Riding the Rails into the GenAI Future
Mohit Bhat, vice president, customer solutions and innovation at Canadian National Railway, shares the 100-year-old-plus company’s approach to legacy modernization and upskilling in the GenAI era.
Video
April 24, 2024
Don’t Wait and See on GenAI
Embracing GenAI early offers companies customer, product, and process advantages and a head start on addressing the tech challenges, explains
Sesh Iyer, a managing director and senior partner at BCG.
WEBINAR
Making GenAI Work for Your Workforce and Customers
The proliferation of GenAI's commercial capabilities and opportunities over the past year suggests that the question for leaders is no longer whether the technology can generate value. It’s how. Join Google’s Carrie Tharp and BCG’s Djon Kleine for an exclusive LinkedIn Live event at Google Cloud Next, where they’ll shed light on the practical steps businesses can take to achieve outcomes at scale.
Bringing Our Expertise to Google Cloud Next
Our experts engaged with fellow thought leaders on the latest in tech and design, leading-edge cloud and AI capabilities, defending businesses from cyber risk, and building the company of the future.
Generative AI.
GenAI today has the potential to significantly accelerate AI adoption in organizations—generating content and ideas, improving efficiency, and personalizing experiences.
Its capabilities can be transformative.
Cloud. Switching from on-premise infrastructure to
cloud computing offers more than just cost savings. When done well, this move offers a step change in agility, productivity, and speed to market—without sacrificing privacy and security. Our work helps companies leverage the cloud to develop new capabilities, business models, and revenue streams.
Cybersecurity. We look at cybersecurity through a business lens, helping companies identify the digital risks that they can—and cannot—accept and focus on the digital risk management and cyber risk capabilities that matter most to their organization.
Digital. Helping companies prepare for the future is at the heart of BCG’s approach to
digital, technology, and data. Our digital consulting team draws on years of deep industry expertise to identify and deliver programs with the greatest promise for success.
Explore Our Solutions
We invite you to explore the many innovative solutions available in the
BCG X product library, including our exciting new offerings, Fabriq and Lighthouse.
Fast-track your customized marketing efforts with the Fabriq by BCG personalization engine. Read more to find out how to unleash the power of data-driven marketing.
Our high-frequency data and analytics platform allows companies to understand rapid shifts in demand, enabling dynamic planning during uncertain times.
BCG’s Partner Ecosystem
BCG fosters long-term relationships with a number of today's most relevant and innovative organizations. Learn more about BCG's global partnerships.
Meet Our Experts
More than 20 BCG thought leaders attended GCN ’24. Reconnect with the experts that were on the ground.
Our Latest Insights on Digital, Technology, and Data
Article
April 8, 2024
Our de-risking framework can help you avoid the potential business and technology hazards on the road to a successful cloud migration.
Article
December 19, 2023
Generative AI is now able to see and hear the world. The implications for industry are significant.
New at BCG
Press Release
February 29, 2024
Discover how our partnership is helping organizations proactively mitigate cyber risk and improve resilience.
Frequently Asked Questions
What is Google Cloud Next?
Google Cloud Next is an annual gathering of some of the world’s leading technology experts and innovators. It offers immersive learning; interactions with peers, thought leaders, and experts; technical breakouts; training sessions; and cutting-edge demos.
When is Google Cloud Next?
Google Cloud Next ‘25 will run from Tuesday, April 9th through Thursday, April 11th. Registration for the event is now open.
Where is Google Cloud Next?
Google Cloud Next ‘25 will be held at the Mandalay Bay Convention Center in Las Vegas.
