Corporate venturing plays a critical role in accelerating innovation strategy and helping an organization fulfill its growth ambitions. As industry boundaries blur and competitive clock speeds increase, companies—incumbents and newcomers alike—are both emulating and partnering with startups to turbocharge their innovation engines. For established companies, the advantages of corporate venturing include faster results, exposure to new ways of working, access to novel ideas, technologies, and business models—and enhanced competitive advantage in the next game.
Our Approach to Corporate Venturing
Corporate venturing is not one-size-fits-all. As with any powerful tool, it’s important to know how and when to use it. As part of crafting a corporate venturing strategy, BCG works closely with clients to help lay the groundwork by considering several important questions:
Questions for a Winning Corporate Venturing Strategy
- What role should corporate venturing play in realizing the overall growth ambition?
- How to determine the mandate for corporate venturing within the innovation and digital transformation agenda, and define a corporate venturing strategy?
- Which corporate venturing vehicles (e.g., incubators, accelerators, innovation labs, digital labs, and corporate venture capital) to select?
- How to determine and allocate the necessary capital across innovation vehicles to bring the strategy to life?
- How best to orchestrate the efforts and roles of different innovation vehicles—with one another and with the research and development and M&A activities of the sponsoring corporation?
- How to define the strategy and objectives—for example, accessing new technologies or insulating non-core moves from the core—for each corporate venturing vehicle?
- How should vehicles be set up and run (e.g., create deal flow, identify first potential targets)?
- How to scale—and/or integrate—corporate venturing activities to create real impact?
Armed with the answers, it becomes possible to shape a winning strategy for corporate venturing.
We support clients across the full corporate venturing spectrum—not just defining the mandate, setting the strategy, and identifying the most attractive investment areas, but all the way through to vehicle setup and refinement, ramping up, and running operations (e.g., deal scouting and execution), and scaling activities (e.g., growth capital).
Our deep understanding of the trends driving disruption across and within industries—combined with our proven corporate venturing toolkit and knowledge base honed over hundreds of engagements, as well as our ability to tap into a unique network of startups, investors, and corporates—makes us an ideal partner to help clients define and implement a winning corporate venturing strategy.
Our Client Work in Corporate Venturing
- We worked with a global retailer to help define a mandate for corporate venturing as a complement to its innovation strategy and digital transformation agenda
- BCG established a corporate venture capital unit for a global food company
- We partnered with a global retailer to help refine its corporate venture capital and incubator strategies
- We designed a multi-investor venture capital fund for a client in the in the energy sector
- BCG developed an innovation accelerator and investment platform for a global fashion player
Our Partnerships and Solutions
![Meet BCG X banner](https://web-assets.bcg.com/dims4/default/76d1793/2147483647/strip/true/crop/549x732+309+0/resize/400x533!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F1a%2F1f%2F6b52570e4ba49920815bdda88e36%2Fbcgx-meet-banner.jpg)
BCG X
BCG X
![center-for-growth-and-innovation-analytics-signatureartwork-500x500-tcm9-243710.jpg](https://web-assets.bcg.com/dims4/default/4257cb1/2147483647/strip/true/crop/375x500+62+0/resize/400x533!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F6c%2Ff4%2Fd2c4d390cffbe7aec8d0cdf5e1c0%2Fcenter-for-growth-and-innovation-analytics-signatureartwork-500x500-tcm9-243710.jpg)
BCG’s Center for Growth and Innovation Analytics
BCG’s Center for Growth and Innovation Analytics
![b-capital partnership.jpg](https://web-assets.bcg.com/dims4/default/82ea482/2147483647/strip/true/crop/600x800+300+0/resize/400x533!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F71%2F2a%2F362045204e219f807da15cc441d8%2Fb-capital-partnership-1.jpg)
B Capital
B Capital
![A Proven Model for Corporate Venturing | Rectangle](https://web-assets.bcg.com/dims4/default/4526d3c/2147483647/strip/true/crop/1216x1620+807+0/resize/400x533!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F38%2F5b%2Fb88f1d40406bb5dd3c0d3af4302b%2Fa-proven-model-for-corporate-venturing-rectangle-opt.jpg)
![case-for-building-corporate-ventures-using-deep-tech.jpg](https://web-assets.bcg.com/dims4/default/f4762a6/2147483647/strip/true/crop/1216x1620+832+0/resize/400x533!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F53%2F37%2F82dc50384716a239dc099e72199b%2Fcase-for-building-corporate-ventures-using-deep-tech.jpg)
![" "](https://web-assets.bcg.com/dims4/default/adfcc70/2147483647/strip/true/crop/1216x1620+1596+0/resize/400x533!/brightness/-10x0/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F01%2F6c%2F91d736854f40bbbd57842309a403%2Fsystems-thinking-powers-bionic-success-rectangle.jpg)
![" "](https://web-assets.bcg.com/dims4/default/fa56794/2147483647/strip/true/crop/1216x1620+832+0/resize/400x533!/brightness/-20x0/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F32%2F43%2Feaf60c674956676a48b5d070c008%2Fcorporate-venturing-covid-rectangle-tcm9-249517.jpg)
Our Corporate Venturing Consultants
![](https://web-assets.bcg.com/dims4/default/c873ebc/2147483647/strip/true/crop/600x600+0+0/resize/300x300!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F00%2Fb4%2F0699051f4e959eeddf779bbb5031%2Fmichael-brigl.jpg)
![](https://web-assets.bcg.com/dims4/default/2bd0952/2147483647/strip/true/crop/438x438+0+0/resize/300x300!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F18%2F13%2Fd5765f1a0597eae9b1eeea3b6365%2Fflorian-schmieg-438x438-tcm9-244138.jpg)