Go-to-Market Strategy

Masstige Footwear Company. We executed multiple transformation initiatives across distribution expansion, retail execution, digital lead selling, e-commerce business entry, and exports business expansion. The client achieved sales growth of 18% to 20% in two years—well above the industry average of 12%.

Global Confectionery Company. We developed an end-to-end go-to-market plan, including an effective coverage model, that optimized service levels and redefined the economic model for distributors in each market. This approach unlocked 10% to 12% in growth, reduced the cost to serve by 200 basis points, and built a future-ready go-to-market strategy to drive broad portfolio growth.

Building Materials Manufacturer. We helped revamp the client’s influencer program, digitized the salesforce, and strengthened its distribution channels. Within one year, our go-to-market plan garnered differential growth above 2% in key accounts and above 4% in medium accounts. New product sales increased by 200%.

Electrical Consumer Goods Firm. Our end-to-end go-to-market strategy framework was defined and implemented, transforming the client’s distributor scouting, infrastructure, margin structures, sales force effectiveness, and on-the-ground implementation of digital solutions. This approach led to differential growth above 15% in primary sales across pilot markets. Reach and outlet coverage doubled, with more than 10,000 counters reached and more than 6,000 of these activated within three months.