
At this year’s festival, BCG worked with marketers to navigate a core paradox underlying everything today: how to build true connections as the line between reality and illusion becomes increasingly blurred. While digital tools such as GenAI have made it easier and easier to reach millions of people with highly targeted messages, true connections have become harder to forge—and even harder to maintain.
Highlights from Cannes 2024
BCG@Cannes Insight Hub












Personalized: Customer Strategy in the Age of AI
Bringing Our Expertise to Cannes




Meet Our 2024 Delegation
ADDITIONAL DELEGATES






Alumnus
Joël Hazan



