Nina Jönsson, CEO of ICA, details why sustainability is fully integrated into every aspect of the company’s business and how other companies can learn from ICA’s climate progress.
At this year’s festival, BCG worked with marketers to navigate a core paradox underlying everything today: how to build true connections as the line between reality and illusion becomes increasingly blurred. While digital tools such as GenAI have made it easier and easier to reach millions of people with highly targeted messages, true connections have become harder to forge—and even harder to maintain.
Highlights from Cannes 2024
Cannes Lions 2024 highlighted the resurgence of brands as growth drivers and the challenges ahead for finding success with AI, including moving from pilots to integrating real organizational change. This year’s festival also celebrated the return of creativity to the forefront of marketing, as well as the increasing influence of CMOs as they steer AI adoption for business more broadly.
Video
August 27, 2024
Meeting Scope 1, 2, and 3 Challenges Head-On
Video
July 1, 2024
Building Strong Relationships
Sephora’s Marco Steinsieck discusses how the company cultivates lasting relationships. Putting clients at the center of everything it does and nurturing brands are key.
Video
June 19, 2024
What Makes a Successful CMO?
The skills that make a successful CMO are changing, says BCG’s Lynne Biggar. Relationship management and flexibility are key.
Video
June 20, 2024
How Can Organizations Avoid the Potential Traps of AI?
Ben Page of Ipsos says it follows three guiding principles: truth, transparency, and justice.
Video
June 25, 2024
Preparing for GenAI-Powered Chatbots
Consumers will increasingly use highly capable chatbots. BCG’s Ernesto Pagano says brands that rely heavily on mid-funnel search need to change how they allocate their advertising dollars.
Video
July 1, 2024
Seizing the Personalization Opportunity
Brands that score well on BCG’s personalization index grow 10% faster than do laggards, according to BCG’s Mark Abraham. But the initiative must start at the top.
Video
June 25, 2024
It’s a Matter of Trust in Fintech
Earning the trust of customers and partners is critical to driving innovation and expanding offerings in fintech, explains MoneyLion’s Cynthia Kleinbaum Milner.
Video
June 19, 2024
Content Creation Is Key to Marketing Success
Companies should prioritize content creation to build trust and engage audiences before launching products, says BCG’s Neal Zuckerman.
Video
June 19, 2024
The Human Element of GenAI Transformation
Don’t view GenAI as solely a tech-driven transformation, argues BCG’s Iana Kouris. Improving adoptability means ensuring that the information is trustworthy and relevant to users.
Video
June 20, 2024
Build or Buy GenAI Solutions?
Does your company need custom GenAI solutions, or are off-the-shelf products the better choice? BCG’s Rob Derow discusses the factors to consider when making these decisions.
Video
July 1, 2024
The Efficiency and Effectiveness of the AI-Enabled Marketer
The most critical thing, says Reckitt’s Elaine Rodrigo, is the human in the loop, to train and use the model.
Video
July 1, 2024
Transforming a Marketing Strategy
The one-message-fits-all approach is no longer effective. Henkel’s Eike Wobker and BCG’s Amaryllis Liampoti discuss the importance of creating differentiated marketing strategies using first-party data.
BCG@Cannes Insight Hub
Explore our growing library of expertly curated content on key topics and themes for Cannes 2024. Dive into the insights now or bookmark them for later.
CMO AGENDA
Article
June 12, 2024
According to our 2024 survey of over 200 CMOs in 7 countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.
Article
May 30, 2024
Marketers who measure mindshare can grow brand value more effectively than with traditional approaches.
Article
June 11, 2024
Retail Media 3.0 will unlock the channel’s potential as a powerful, strategic marketing tool. But to get there, players must leverage partnerships and insights.
AI, INNOVATION & CREATIVITY
Article
June 21, 2024
As GenAI drives the marginal cost of marketing content to near zero, the resulting speed, flexibility, and cost efficiency will transform how creative teams work.
Article
June 17, 2024
BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.
Article
June 12, 2024
Consumers looking for products and services online are increasingly moving to the world of GenAI-powered platforms. Your brand needs to be there, too.
Article
June 14, 2024
To capitalize on the explosive evolution of GenAI, e-commerce executives should look beyond the hype and focus more practically on their build-or-buy technology decisions.
Article
June 14, 2024
Using an integrated approach and granular understanding of customer needs, companies can harness deep tech and radical innovation to reinvent products that overcome barriers to sustainable choices.
Article
April 5, 2024
To advance their marketing maturity, brands must embed data, conduct full-funnel marketing planning, and deliver technology-enhanced consumer experiences daily.
CONSUMER INSIGHTS
Article
June 12, 2024
As touchpoints keep multiplying, updating traditional measurements is important. But companies also need smarter activation strategies with a clear return on investments.
Article
June 6, 2024
The consumer intelligence available to organizations has grown exponentially in recent years, yet many have struggled to translate that into improved outcomes. Here’s how leaders are leveraging AI and GenAI to better harness that data and generate insights.
Article
June 7, 2024
A global survey finds that business leaders expect AI—both predictive and generative—to be a game changer in helping companies address critical consumer intelligence issues.
Book
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for unlocking digital transformations to capture your share of this personalization prize.
Bringing Our Expertise to Cannes
Our BCG delegation will bring to the festival deep expertise, knowledge, and experience across sectors:
Our work with clients across the spectrum of
marketing and sales helps businesses understand what future consumers look like, what drives them, and how to connect to them—staying competitive while winning hearts and minds in a fast-changing, socially conscious world.
We partner with businesses as they enhance their consumer experience through customized
generative AI (GenAI) solutions, working with them to understand the role that tech and GenAI can play, develop the right skillsets, and scale their new solutions to maximize impact.
Our
consumer products consultants help clients build brands for the long term while driving short-term growth. A key focus is the development of digital capabilities—including advanced data collection and analysis, AI, digital supply chain, and other enhancements—that harness the ingenuity and innovation you’ll need to meet consumers’ changing demands.
We collaborate with
technology, media, and telecommunications companies to pioneer new business models, develop pricing and customer-acquisition strategies, leverage AI and advanced analytics, and seize new opportunities—helping them to think boldly, respond quickly, and improve continuously.
Meet Our 2024 Delegation
ADDITIONAL DELEGATES
Cannes Frequently Asked Questions
When is Cannes Lions 2024?
Cannes Lions International Festival of Creativity will take place from June 17 through June 21, 2024.
Where is Cannes Lions located?
Cannes Lions will be held in the Palais des Festivals in Cannes, France.
Who will be speaking at Cannes Lions 2024?
Among the many exciting speakers at Cannes Lions 2024 will be Deepak Choprah, Esi Eggleston Bracey, Koji Yanai, Mike Cessario, David Droga, Joana Mendes, Naylay Tueni, Queen Latifah, and BCG’s own Lynne Biggar. For the full list, please check
here.
Who's sponsoring Cannes Lions 2024?
BCG is proud to be one of Cannes Lions 2024’s many sponsors. For the full list, please check
here.
What is the event schedule for Cannes Lions 2024?
The event schedule for Cannes Lions 2024 covers five exciting days, from check-in beginning at 9 am on Monday, June 17th to the closing party on the evening of Friday the 21st.
