Behavior Change

Transformations, new business models, novel uses of technology: successful change management can unlock previously unimaginable organizational growth. However, sparking and sustaining the necessary behavioral change is difficult. Most change programs fail because they don’t sufficiently drive human behavior toward needed habits and actions for success. That’s why our insights and solutions are informed by behavioral research and analysis. Some say change management is an art. We know it’s a science.

Our Approach to Behavior Change

BCG’s Behavioral Science Lab is a team of strategists, behavioral scientists, economists, psychologists, and anthropologists. Our behavioral science approach uses evidence-based methods and interventions to predict and shift behavior, fostering change that benefits organizations, their employees, and those they serve, whether customers or citizens. Typically, we work with clients in one of three ways:

• Establishing a dedicated behavioral science function within an organization that not only homes in on the factors that influence behavior or hinder change but also implements precise interventions 
• Fostering behavior in business that helps advance a specific goal, such as the adoption of generative AI, human-centered design, or agile ways of working 
• Sparking the broad behavioral change that is required by a complex transformation; more specifically, moving a large number of people away from behaviors that worked well in the past but are less effective in a new competitive or technological landscape 

Every engagement is defined by collaboration. We work side by side with clients and draw on BCG’s full roster of experts—those in traditional business areas, including people and organization strategy, as well as emerging technologies, such as AI. Like all BCG teams, we prioritize enablement, ensuring that clients fully develop the capabilities necessary to sustain behavior change.