![danish-consumer-sentiment-2021.jpg](https://web-assets.bcg.com/dims4/default/548150c/2147483647/strip/true/crop/1620x1620+630+0/resize/146x146!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F65%2Fbc%2Fdb38267141239ac884973d9eb52f%2Fdanish-consumer-sentiment-2021.jpg)
Danish Consumer Sentiment 2021: What the Rapid Change in Consumer Needs Means for Retail
Danish consumer sentiment has been negatively impacted by the global pandemic. Our survey data suggests that a net 12% of consumers are reducing spend today versus pre-COVID. Consumers are not thinking about increasing their expenditure within a foreseeable future, but rather once restrictions are fully lifted (which should cause a positive net 13% of consumers to increase spend). The pandemic has clearly impacted day-to-day life in Denmark, causing new at-home habits to emerge and accelerating existing consumer trends. Our Danish Consumer Sentiment Survey reveals three insights that will impact retail in the coming years of economic recovery.