Our BCG Executive Perspectives program offers innovative insights on global topics that matter most to today's leaders. Explore the new series guiding the C-suite through their AI transformation journeys—and download the latest function-specific playbooks.
With both predictive and generative AI at an inflection point, and even more exciting opportunities on the horizon, CEOs and senior executives are setting ambitious targets for their top and bottom lines. Over 50% of executives with the highest AI maturity—companies that were first to scale GenAI—expect to see a return of more than double their investment in the next year. 47% of these AI-mature leaders view AI as a revenue driver and a cost cutting measure.
But most business leaders wrestle with achieving their expected transformation goals, asking:
Our latest BCG Executive Perspectives series serves as a comprehensive guide to creating value with AI and GenAI, drawing on our experience with over 1,000 AI programs in the past year. Helping CEOs and senior leaders cut through the hype around AI, the first three in-depth playbooks demonstrate how to create value now and in the future for customer service operations, sales, and human resources. A special introduction edition, also available below, dives into current AI adoption trends, the technology's capabilities, and how to use it for true end-to-end transformation.
With global customers spending 14 billion hours per year contacting customer service, leading companies are setting long-term ambitions to improve service productivity. AI and GenAI will play a pivotal role in driving growth, transforming upstream processes that impact all elements of the value chain.
Download the playbook
As market conditions and the economics of B2B sales rapidly change, the combined power of predictive and generative AI is enabling augmented, assisted, and autonomous selling. Organizations need to mobilize a portfolio and transformational mindset to successfully deploy AI and drive outcomes at scale.
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HR organizations face unprecedented demands as the future of work continues to unfold. To meet these demands, HR can leverage GenAI to become more productive, effective, and engaged—generating both short- and long-term impact while charting an enterprise-wide transformation journey.
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To successfully deploy AI at scale, CEOs need to embrace our 10-20-70 rule: focus 10% of AI efforts on algorithms, 20% on tech and data, and 70% on people and processes. Alongside this rule, we've developed three strategic plays—deploy, reshape, and invent (DRI)—to maximize value potential in 2024. The time to act on AI is now.
Boost performance, transform core functions, and innovate at top speed. Part of a broader approach to AI and GenAI, BCG's DRI strategy helps drive substantial strategic value. Learn more about these three interconnected value plays from three BCG experts.
Featured Expert: Julie Bedard
Your people need to get excited about how the latest tech can help them succeed. Our Deploy play gets employees using the technology as soon as possible—a critical first step towards realizing value from GenAI.
Featured Expert: David Martin
End-to-end AI transformation is within reach—but if you think too small, you’ll come up short. Our Reshape play reimagines entire functions to deliver the cost savings and greater ROI that AI makes possible.
Featured Expert: Beth Viner
With AI, innovation can move at a pace you’ve never seen before, bringing new products and businesses to your organization. Our Invent play is a chance to find growth opportunities that you may never have found otherwise.
BCG Executive Perspectives launched in April 2020 as COVID-19 BCG Perspectives to help leaders everywhere understand how the world was changing during the pandemic.
In time, the series evolved to cover a broader range of topics. Each edition is developed with input from our CEO Christoph Schweizer, Global Chair Rich Lesser, and our global topic experts to provide an integrated view of critical societal trends and business implications.
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