India People Chair, and APAC Leader, Marketing, Sales and Pricing Practice
New Delhi
Nimisha Jain leads Boston Consulting Group’s Marketing, Sales & Pricing practice for Asia Pacific. She was previously the Global Leader of BCG’s Center for Customer Insight.
Nimisha has over 20 years of experience in consulting and works extensively with clients in the consumer, media, and growth technology industries across a range of business issues. She is an expert in consumer insight and innovation, digital marketing, ecommerce, and go-to-market strategy in emerging markets.
She is a member of several key industry associations, has published over 25 reports on understanding the Indian and Asian consumer, and is a successful TED speaker on the subject.
Before joining BCG, she worked for Nestlé India in sales and marketing and later for The Monitor Group.
Using examples from India, Thailand and China, BCG Managing Partner & Director Nimisha Jain introduces us to "conversational commerce," a retail model that combines the convenience of a digital experience with the personalized touch of human interaction.