Our BCG Executive Perspectives program offers innovative insights on global topics that matter most to today's leaders. Download the latest guide to cost and growth—and explore the function-specific playbooks guiding the C-suite through their AI transformation journeys.
In 2025, executive leaders worldwide will grapple with economic uncertainty and the need for strategic reinvestment. Synthesizing insights from CEOs and leading experts at BCG, we have provided a roadmap for sustainable margins and cost efficiency that positions businesses for long-term growth, addressing factors critical to maintaining financial discipline and exploring how leaders can reinvest strategically to fuel competitive advantage.
With both predictive and generative AI at an inflection point, and even more exciting opportunities on the horizon, CEOs and senior executives are setting ambitious targets for their top and bottom lines. Over 50% of executives with the highest AI maturity—companies that were first to scale GenAI—expect to see a return of more than double their investment in the next year. 47% of these AI-mature leaders view AI as a revenue driver and a cost cutting measure.
But most business leaders wrestle with achieving their expected transformation goals, asking:
The latest BCG Executive Perspectives series serves as a comprehensive guide to creating value with AI and GenAI, drawing on our extensive experience with thousands of AI programs. Helping CEOs and senior leaders cut through the hype around AI, our in-depth playbooks demonstrate how to create value now and in the future for data management, customer engagement, risk and compliance, data and digital platforms, finance, supply chains, customer service operations, sales, and human resources.
AI Unlocked: Value Creation with AI and GenAI
Since the launch of GenAI, we’ve supported over 1,000 companies on their journey to translate AI’s potential into business value at scale. This special edition of BCG Executive Perspectives collects a wide range of real-life client vignettes to serve as inspiration for tomorrow.
Managing data has never been more complex or critical. Unstructured data is growing exponentially, regulatory requirements are tightening, and costs are expected to rise by 80% by 2028—creating both significant challenges and unprecedented opportunities.
The rapid advancement of GenAI is revolutionizing how companies engage with customers, reshaping traditional insights, marketing, sales, and service functions. To fully seize these new opportunities and become leaders in the digital age, organizations must transform their people, processes, and technology.
BCG Executive Perspectives launched in April 2020 as COVID-19 BCG Perspectives to help leaders everywhere understand how the world was changing during the pandemic.
In time, the series evolved to cover a broader range of topics. Each edition is developed with input from our CEO Christoph Schweizer, Global Chair Rich Lesser, and our global topic experts to provide an integrated view of critical societal trends and business implications.
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The latest insights, ideas, and perspectives from BCG. Explore a cross-section of up-to-date content on the trends shaping the future of business and society. A complete collection of our latest thinking across industries and capabilities can be found at the bottom of the page.
