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Adam Gordon joined Boston Consulting Group in 2005. He leads Boston Consulting Group’s Toronto office and is a core member of BCG’s Consumer and Marketing, Sales & Pricing practices. Adam also leads the firm’s personalization and digital marketing work for travel and tourism.

Adam’s client work has focused on the airline and lodging industries, within which he has helped clients shape high-impact commercial strategies and achieve operational excellence (with a balanced focus on cost, reliability, and customer experience). Adam also has deep experience in loyalty and personalization, having worked with clients in travel, retail, and other industries to deliver winning customer acquisition and offer optimization strategies.

Prior to joining BCG, Adam worked in a leadership role at Qantas Airways based in Sydney. While at Qantas, Adam’s mandate included alliances strategy, loyalty, and operational reliability.

In addition to his client work, Adam leads BCG Canada’s recruiting efforts and is passionate about building and developing strong teams.

AREAS OF EXPERTISE

EDUCATION

  • Bachelor of Commerce, honors, Queen’s University at Kingston

Publications and Videos

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Facing Headwinds, Health Systems Can Learn from Airlines

To thrive during turbulent economic times, health systems can learn from the aviation industry, which embraced novel diversification approaches to maintain revenue stability and improve profitability.
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Opportunity for Global Arts Prizes in Canada

This report assists Canadian stakeholders in comprehending the potential value of supporting a global art prize.
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What It Will Take to Reap the Rewards of Renewable Fuels

The yearly global margin pool could surpass $100 billion in the coming decade—if market players secure more feedstock supplies, improve process economics, and address pricing issues.
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Plotting Aviation’s Uncharted Course to Net Zero

The goalpost hasn’t changed because of the disruptions from COVID-19. Carriers that don’t take action on emissions could have reforms imposed by outside forces.
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The Last Oil Price Boom May Be in Sight

A dramatic upsurge could start later this year and end within 18 months. What’s more, it could be the world’s last—a boon for efforts to combat climate change.

Examining Potential Airline Recovery Scenarios Post-COVID

Analysis of potential market evolution pathways for North American airlines based on a wide range of demand scenarios, carrier strategies, and potential wildcards as COVID evolves.

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Breaking Ground on a New Era in Lodging

As cautious consumers resume traveling after COVID-19, hotel companies need to understand how the pandemic has altered their preferences and behaviors.