Achieving ESG goals and building sustainability as a competitive advantage requires integrating technology and data from the beginning.
How We Help Clients Create a Digital Strategy Roadmap
Most digital transformations start with high aspirations for a step change in performance, yet most companies never realize those aspirations. They move through the three key phases—blueprinting the high-level strategy, activating the initiatives and minimum-viable products, and scaling across the organization—before confronting a reality that falls short of their hopes. Much of this disappointment can be traced to a lack of precision when initially defining the digital strategy.
BCG’s digital strategy model is designed to bring necessary rigor to the blueprinting phase. Each digital strategy roadmap engagement is customized to your situation and yields five essential deliverables that answer key questions:
- Digital vision. How is digital changing your industry? What new offerings, operating models, and business models can it enable? What new rivals can it empower?
- Competitive advantage assessment. How is digital affecting competitive advantage? Where are we well positioned? Where are we disadvantaged?
- Prioritized list of digital bets. Which digital opportunities are consistent with your business strategy based on value potential—and with your ambition and capabilities? In what order should you pursue them?
- Gap analysis. Based on your bets, what gaps in capabilities, organization, and systems need to be filled to win?
- Transformation roadmap. What are the timelines, targets, and accountabilities for each of your programs? What moves are needed to fund the journey?
Together, these deliverables create a mutually-supportive and internally-consistent system of choices that embed digital strategy in business strategy—and tie execution tightly to both.
Book
Beyond Great Helps Companies Build Sustainable Business Advantage
Great performance won’t cut it in a business world upended by potent forces. Companies must go beyond great—and here’s how.
Our Digital Strategy Work with Clients
Our digital strategy consultants helped this company explore a broad range of digital opportunities, align on a new digital business model vision, develop their data strategy, and devise a plan to address six capability gaps. Our work led to a major reallocation of investment, a reshaping of innovation priorities and process, and the company becoming a clear digital leader in its field.
Our digital strategy consultants helped bring strategic clarity to a wide range of digital efforts dispersed around this organization. We developed a digital strategy and identified priority digital initiatives that supported growth, reduced complexity, and delivered
cost reduction. To help the client sustain its momentum, we helped establish global data, digital, and technology governance across both the new digital businesses and the core.
Together with the company, our digital strategy consultants envisioned the future of the sector and translated this vision into a clear strategy, yielding a potential set of 50+ digitally-enabled use cases across their value chain. Through a strict prioritization exercise, we helped them select the top AI-driven use cases to pursue across four domains—marketing, sales, innovation, and support functions—and develop the investment strategy to “fund the journey.” We also supported the launch of a global network of digital centers and accelerators to drive continuous digital innovation.
With our support, this company transformed from laggard to leader. Historically below-average in digital investment, we supported the development of an overarching digital transformation encompassing
customer journeys, simplification,
agile at scale,
data and analytics, and
IT platform replacement. We worked side by side with the client to ensure that the work was optimized for value, to accelerate deliverables and to build digital capabilities. The client is already generating significant EBITDA uplift, has new products and customer experiences in the market, and is progressing well towards full delivery.
Explore Our Latest Thinking on Digital Strategy
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Our Experts in Digital Strategy Consulting
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