Our Latest Thinking on the Automotive Industry

Explore BCG’s latest insights into the forces driving automotive product development, automotive marketing, and more—and how companies are responding.

Featured Insights

Electrification

Climate Change Is a Systems Problem

To tackle it, you need a systems solution. WeaveGrid’s Apoorv Bhargava and BCG’s Thomas Baker talk about optimizing the grid for renewables, across industries.


Software Defined Vehicles

Video

Aptiv’s Future-Forward Innovations Are Driving Change in the Auto Industry

In an incredibly dynamic market, Kevin Clark, CEO of Aptiv, explains how the company is using technology to improve safety and efficiency while also creating solutions for its customers.


Autonomous Vehicles and New Mobility

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Article

European Auto Industry Is at a Crossroads

The European automotive industry has been a critical force in the continent’s economy and industrial success for decades, but now the traditional sources of the auto industry’s strength are threatened.


Suppliers

Retail and Aftermarket

Why Do We Still Negotiate the Price of Cars?

Negotiating the price of a product can be uncomfortable. Andrej Levin shows how advancements in AI could help companies across industries set optimal fixed prices, making bargaining a thing of the past.

Commercial Vehicles and Off Highway

Operations

BMW Group's Transformation: Turning GenAI Concepts into Scalable Success

BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions. As an extension of our existing partnership around AI, BCG and BMW are now partnering with AWS, BCG X, and BCG Platinion to ensure a secure, scalable integration of GenAI.

Strengthening a Brand with GenAI

BMW's Global Head of Brand and Product Management explains how the right organizational processes and platforms can help companies maximize the value of GenAI tools.

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