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Daimler Truck’s Karin Rådström on Leading Culture Change at Scale

April 30, 2026 | As tariffs, shifting climate regulations, and intensifying global competition reshaped the industry, Daimler Truck AG needed to adapt quickly. To achieve a step change in how it operates, the company set out to transform its culture. CEO Karin Rådström shares concrete examples of what worked and how leadership can mobilize an organization of more than 100,000 employees around simpler, faster, stronger ways of working.

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