Beyond Great Helps Companies Build Sustainable Business Advantage

Beyond Great book

 

The old playbook for gaining business advantage—the kind that delivers stronger operating models, higher shareholder returns, and greater overall resilience—is no longer sufficient. It’s time to go beyond great.

The rules of business were once predictable, but not today. The world has been transformed by three powerful, disruptive forces: social tension, economic nationalism, and technological revolution. Great performance is no longer good enough. Business leaders must adopt a radical new playbook—one that helps their companies become resilient in the face of even the most challenging situations.

How Prepared Is Your Company to Go Beyond Great?

BCG’s new tool, the Beyond Great Index, helps companies answer a critical question: When it comes to embarking on the journey of building sustainable advantage, is the juice worth the squeeze? BCG surveyed leaders from approximately 2,400 companies representing all regions and industries worldwide to assess how ready companies are for the complexity of the current environment. We used the data from the survey to create composite scores reflecting performance in each of the nine strategies—results that show companies’ progress on the beyond-great journey. We found that companies with a high maturity score and the purposeful motivation to bring value to all stakeholders have accrued significant financial benefits. In other words, the juice is worth the squeeze.

Great performance won’t cut it in a business world upended by potent forces. Companies must go beyond great—and here’s how.

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Beyond Great in the Spotlight

Great Leaders Realize They Don’t Even Know What They Don’t Know
BCG’s Grant Freeland shares what he believes to be the holy grail of successful leadership.

Read on Forbes
Best Leadership Books
Beyond Great has been named one of the best leadership books by Top Best in Singapore.

Read on Top Best in Singapore
3 Strategies to Compete and Win in Today’s Rapidly Changing Business Environment
Thriving amid today’s volatility takes an always-on transformation capability, supported by the head, heart, and hands.

Read on Inc.
The Business Leader’s Playbook
The Economist asked BCG’s Nikolaus Lang to reflect on why the old rule book for chief executives no longer applies. In today’s world, a company’s impact on society and local communities matters just as much as its profit-and-loss statement.

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Meet the Authors

Senior Advisor

Arindam Bhattacharya

Senior Advisor
New Delhi

Managing Director & Senior Partner; Global Leader, BCG Henderson Institute; Global Vice Chair, Global Advantage Practice

Nikolaus Lang

Managing Director & Senior Partner; Global Leader, BCG Henderson Institute; Global Vice Chair, Global Advantage Practice
Munich

Managing Director & Senior Partner

Jim Hemerling

Managing Director & Senior Partner
San Francisco - Bay Area

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