BCG Executive Perspectives

With both predictive and generative AI at an inflection point, and even more exciting opportunities on the horizon, CEOs and senior executives are setting ambitious targets for their top and bottom lines. Over 50% of executives with the highest AI maturity—companies that were first to scale GenAI—expect to see a return of more than double their investment in the next year. 47% of these AI-mature leaders view AI as a revenue driver and a cost cutting measure.

But most business leaders wrestle with achieving their expected transformation goals, asking:
Where should my organization start?
What are the highest value opportunities for AI and GenAI to transform my business and functions?
How can I achieve short-term performance with AI and GenAI while building the necessary capabilities in my organization?
How can I build enthusiasm for AI across all levels of my organization and drive adoption?

The latest BCG Executive Perspectives series serves as a comprehensive guide to creating value with AI and GenAI, drawing on our extensive experience with thousands of AI programs. Helping CEOs and senior leaders cut through the hype around AI, our in-depth playbooks demonstrate how to create value now and in the future for data management, customer engagement, risk and compliance, data and digital platforms, finance, supply chains, customer service operations, sales, and human resources.

Read more insights from BCG’s teams of experts.