The latest insights, ideas, and perspectives from BCG. Explore a cross-section of up-to-date content on the trends shaping the future of business and society.
Leaders need to place responsible AI (RAI) at the core of business strategies. Four BCG experts address RAI’s opportunities and challenges, demonstrating how companies can move from ambition to execution today.
A well-designed digital euro could enhance Europe’s monetary sovereignty, maintain accountability and safety, reduce cost and risk of cross-border transactions, and foster innovation across industries.
European leaders must adapt to an increasingly uncertain world, as trade flows and growth levels in 2032 will look very different compared to the past.
BCG’s Javier Pérez Moiño says the report has good news and bad news. Advanced brand marketers are getting results, but overall, marketing maturity has declined.
By leveraging innovation and customer centricity, advertisers can help brands drive sustainability and growth, say John Osborn of Ad Net Zero and BCG’s Lauren Taylor.
The one-message-fits-all approach is no longer effective. Henkel’s Eike Wobker and BCG’s Amaryllis Liampoti discuss the importance of creating differentiated marketing strategies using first-party data.
Amaryllis Liampoti of BCG X and Zalando Marketing Service’s Dinesh Deva explore AI’s role in transforming creative production and personalized ad experiences.
AI as a personal assistant is powerful. The next frontier is using AI to make entire processes more efficient, says Microsoft’s Jared Spataro.
