How We Help the MedTech Industry
Corporate Strategy and M&A
Medtech executives must react to slowing organic growth, price pressures, increased competition, and an evolving industry landscape, which includes new digital entrants. Our medical technology consulting experts help them
manage their corporate portfolio of businesses and uncover opportunities to accelerate growth and expand margins. We also help them investigate
buy- and
sell-side opportunities and interact with investors, who continue to show keen interest in the market, fueling
M&A activity.
Digital and Analytics
Access to
data and analytics has altered the relationship between medtech companies and their customers, providing both parties with information that they can use to make better decisions faster. We help medtech companies incorporate
advanced medtech analytics and digital capabilities in their operations, product offerings, and customer experiences.
Operational Excellence
Operational excellence is key to addressing increased competition,
pricing pressures, regulatory and quality requirements, and the need to provide a better customer experience. We help companies improve operations by optimizing
supply chains,
manufacturing,
procurement, field-service operations, and cross-functional processes, as well as by improving quality controls, product portfolio management, and asset management.
Commercial Operations Optimization
Medtech companies must update their sales and marketing models to respond to increasingly complex purchasing environments and partner with health care providers to unlock the potential of
value-based health care. Our medical device consultants help clients optimize their commercial models to accelerate growth while becoming more efficient. We focus on
go-to-market model innovation through digital and data-driven marketing, omnichannel sales approaches, dynamic pricing, beyond-the-product solutions, and customer excellence.
People and Organization
New times call for working in new ways. We combine our expertise in
organizational management and
change management with a deep knowledge of medtech market dynamics to help organizations create breakthrough innovation and commercial excellence. We also help companies implement
agile at scale,
digital transformation, and
post-merger integrations.
R&D Innovation
Medtech innovation has become more challenging. We help organizations improve
R&D innovation—and produce higher values as a result—through a mix of traditional means, such as portfolio optimization and process redesign, as well as best practices from players inside and outside the health care industry.
Our Client Work in the Medical Devices and Technology Industry
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Client Success
BCG and Zeiss developed an application to give prospective patients fast, accurate, validated answers about elective treatments.
Video
March 31, 2022
Why Ottobock Leads with “Social” in ESG: An Interview with CEO Philipp Schulte-Noelle
A global leader in prostheses, Ottobock set out to also become the ESG leader in its field. The key: measuring the socioeconomic benefit of its products.
Next-Generation Sales. A leading medtech company used our
Build-Operate-Transfer approach to prepare its sales function for the future and accelerate growth. The effort included launching a 150-person internal sales function to replace third-party manufacturers’ representatives. In less than a year, sales rep productivity doubled while sales costs dropped by 30%.
Global Supply Chain Transformation. A medtech enterprise cut 5% of its baseline distribution and logistics costs, while reducing delivery times and improving service levels, after we used big data and advanced analytics to improve the company’s global supply chain. Actions included redefining shipping lanes for more than 50,000 SKUs delivered to customers globally.
R&D Portfolio Optimization. After we analyzed and prioritized a US medtech company’s R&D portfolio, the organization redirected more than 25% of its R&D resources and investments to higher-priority projects and installed an enterprise-wide board to make decisions about strategic goals.
Medtech Analytics Creation. Our medical technology consultants created an analytics tool for a top-25 global medtech company. The tool uses natural-language processing to comb through electronic health records for symptoms of untreated and potentially severe cardiovascular disease and provides a mapping of the patients to their consulting physician and respective hospital system.
Our Tools and Solutions for the Medtech Industry
Our medical technology consulting practice blends its expertise in medtech strategies with a set of proprietary tools, including comparative benchmarks, databases, and other knowledge assets. Some highlights:
Solution
Solution
The Milkman Benchmarking Study
BCG's Milkman benchmark tracks commercial excellence in the medtech industry, linking maturity to market wins and shareholder returns.
The Milkman Benchmarking Study
Tool
Tool
The Medtech Innovation Study Benchmark
BCG’s medtech innovation benchmark covers all major industry subsegments using financials and R&D insights, as well as qualitative findings.
The Medtech Innovation Study Benchmark
BCG X
BCG X's technologists, scientists, programmers, engineers, and designers provide clients with leading tech, AI, and digital capabilities.
BCG X
Our Insights on the Medtech Industry
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Article
January 7, 2025
Leading companies are applying generative AI to make marketing processes faster and cheaper, while creating messages that are more personalized and effective.
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Article
July 3, 2024
The number of ESG regulations continues to grow. Leading medtech companies are going beyond merely complying to gain competitive advantage.
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Article
May 23, 2024
Costs for genomic sequencing have dropped steeply, making new types of genetic tests more accessible and changing the business model for the labs that run them.
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Article
February 22, 2024
By developing products for a broader base of patients and markets, medtech companies can improve health outcomes, generate business advantages, and contribute to healthier societies overall.
Meet Our Medical Device Consulting Experts
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