A new survey from BCG shows that encouraging consumers to embrace carbon footprint offsetting is a critical step on the path to net zero.
How We Help Growth Tech Companies
Our growth tech consulting is multi-layered. We support companies that have growth potential on a range of topics so they can grow at scale, manage burn, and expand in the right directions—and in the right ways. But for some companies, a more targeted approach makes sense. That’s why we’ve built our services around four building blocks:
Monetization and Pricing Optimization
Pricing and packaging is one of the most potent levers available to high growth tech companies. Leveraging our industry-leading expertise, we align pricing with customer value, using
analytics and
customer insight—as well as a “pattern recognition” that comes from working with an array of high growth tech startups—to help companies optimize pricing, packaging, expansion pathways, and discounts; seize the full potential of subscription models; and improve pricing processes and platforms.
Organization and Operating Model
Growth tech companies have two key imperatives: accelerate their business growth trajectory and achieve operational—and cost—excellence. Our growth tech consultants are experts in
organization design,
ways of working, measurement frameworks, cutting-edge technologies, governance and funding, and
change management. By helping companies apply these enablers, we help them build a foundation—and a culture—for moving faster, and more nimbly, while reducing their burn rate.
Growth and Market Expansion
Whether it’s through
M&A,
alliances,
joint ventures, or adjacencies, growth comes when businesses combine the right strategy with the right execution. We work with companies to identify and tailor the
growth strategy best suited for their circumstances and goals. We then provide the support and program management that ensures effective implementation—and often, transformation.
Marketing, Sales, and Partner Strategy
From conducting maturity assessments to helping unleash
personalization, we work on multiple fronts to enhance
go-to-market strategies and make growth tech companies more efficient. Our approach to creating both
next-gen sales organizations as well as marketing strategies for tech startups is data driven. But we also look outside companies: identifying potential partners and developing channel strategies.
IPO Preparation for Growth Tech Companies
BCG offers a comprehensive range of services to support growth-oriented technology companies in both achieving
IPO readiness and increasing their chances for a successful IPO. Our proven roadmap includes a variety of initiatives, such as equity story and business plan development, IPO readiness assessments, and investor education, which collectively ensure a seamless and effective IPO preparation process.
In addition, our growth tech experts partner with investment firms that fund the journey, and work with them in a variety of ways, including collaborating on investment theses and due diligence.
Our Client Success with Growth Tech Companies
We’ve worked with high growth tech companies around the globe that have reaped the rewards that come from accelerating growth to establish themselves as leaders or rising stars in such industries as B2B SaaS,
e-commerce,
media,
biotech, and personal fintech.
Optimizing a Subscription Pricing Model for a CRM Software Company
We employed conjoint analysis to zero in on our customer’s preferences—and price sensitivity—and develop a 24-month pricing and packaging roadmap. We designed new offers, mapped to distinct customer segments, and designed new discount guardrails. The result: a 20% increase in revenue.
We employed conjoint analysis to zero in on our customer’s preferences—and price sensitivity—and develop a 24-month pricing and packaging roadmap. We designed new offers, mapped to distinct customer segments, and designed new discount guardrails. The result: a 20% increase in revenue.
Achieving Operational Excellence at an Online Trading Company
Like many growth tech companies, our client was looking to boost momentum—and customer satisfaction. We reimagined roles, identified automation opportunities, developed new KPIs and governance, and steered talent development to define a new operating model. These changes helped cut process time by up to 70%, reduce manual customer due diligence by more than 75%, and more than halve support tickets, among other quick wins.
Like many growth tech companies, our client was looking to boost momentum—and customer satisfaction. We reimagined roles, identified automation opportunities, developed new KPIs and governance, and steered talent development to define a new operating model. These changes helped cut process time by up to 70%, reduce manual customer due diligence by more than 75%, and more than halve support tickets, among other quick wins.
Realizing Run-Rate Efficiency Gains at a Cloud-Based Collaboration Solutions Provider
After years of fast growth, our client, a global provider, turned its attention to simplifying operations in both core and support functions. The thinking: reinvest the savings into further growth. We partnered with the company to develop a list of 70 opportunities, which we then narrowed to the 12 highest-priority initiatives. Together, they would let the company realize run-rate efficiency gains of $50 million to $80 million.
After years of fast growth, our client, a global provider, turned its attention to simplifying operations in both core and support functions. The thinking: reinvest the savings into further growth. We partnered with the company to develop a list of 70 opportunities, which we then narrowed to the 12 highest-priority initiatives. Together, they would let the company realize run-rate efficiency gains of $50 million to $80 million.
Our Insights on Growth Tech
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February 7, 2023
A more federated and distributed architectural paradigm will help companies address the challenges and costs of data access and integration while accelerating innovation.
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November 10, 2021
As the pandemic hammered economies worldwide, these tech-enabled companies outperformed the market handily. What does their success reveal about future sources of growth and innovation?
Our Growth Tech Experts
Collaboration is a hallmark of our growth tech consulting—and it’s also a differentiator. Our growth tech experts leverage BCG’s network of functional and industry talent that, together, propel growth to new heights. We also draw upon world-class technical talent—including the data scientists and analytics experts at
BCG X—with deep experience in topics relevant to growth techs.
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