Technology Industry

Innovation isn’t limited to releasing new products. Companies must continuously reinvent how they compete—and embrace their outsize role in society. We guide the way.

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No industry creates more value in today’s economy than the technology industry. Its innovations fuel the digital world. But tech is also one of the most volatile industries, experiencing constant disruption that challenges even the strongest organizations. Incumbency is often a liability. And with its outsized impact, the tech industry is subject to increased scrutiny—which means leaders are in a state of always-on transformation, and must constantly examine how they contribute to society.

Our Approach to Technology Industry Consulting

At BCG, we help tech leaders go further and faster, and we also help companies rediscover and activate their purpose. Our approach to client work recognizes that the technology industry is actually many sectors, with unique challenges and opportunities in each.
Growth Tech

The future will be shaped by bold innovators and disruptors. Our tech industry experts help growth techs—startups and hypergrowth firms that pioneer radically new solutions—scale faster, collaborating on topics such as pricing and monetization,  organization design and operating models, geographic market expansion, new business incubation, and sales and channel partner strategies.

IT Services

Major shifts in the IT services business—in delivery models, technology, and customer needs—mean that providers need to fast-track transformation. We work with the sector’s full spectrum of players on growth acceleration, design automation for digital and vertical offerings, people strategies and organization design, M&A support (including post-merger integration), and end-to-end margin improvement.

Semiconductors and Materials

Chip makers contend with some of the biggest challenges facing the technology industry. Trade regulations are ever changing; scaling and cost reductions based on Moore’s Law are increasingly difficult. Our technology industry consultants work with companies across the semiconductor value chain, helping them identify—and seize—opportunities in areas such as the Internet of Things, artificial intelligence, and robotics. Through proprietary approaches to product innovation and engineering, we help companies develop the right products more efficiently, boosting the return on their R&D investment.

Applications

Some of the biggest names in software have transformed from on-premises licensing to cloud-based offerings, and with great success. But winning with software as a service (SaaS) requires a host of new practices and proficiencies. We help enterprise application companies develop the right cloud strategy, build ecosystems, and define product packaging, pricing, and go-to-market models. We work with technology industry clients to generate—and leverage— customer insight, so they can create compelling experiences and accelerate growth.

Infrastructure

The modernization of technology infrastructure is driving adoption of cloud solutions, demand for an infinite variety of software-defined offerings, and concerns about cybersecurity. We help infrastructure vendors—whether their focus is software, hardware, or services—reduce complexity in their processes and organizations, optimize pricing and monetization, achieve engineering excellence, and execute M&A.

Consumer Tech: End-User Devices

In a hypercompetitive device market, companies capture value through customer-centric innovation and functional excellence. We help legacy players and new entrants develop marketing efficiency, streamline distribution models, and optimize lineup, pricing, branding, and go-to-market strategies. We help them understand and seize growth opportunities in such areas as IoT, and create more responsive and efficient operating models.

Consumer Tech: Apps and Services

From startups seeking to extend their reach to internet giants looking to rekindle innovation, this subsector has diverse members with diverse needs. But all have to navigate complex situations. We help companies understand and explore new ideas, markets, and business models while tackling larger issues such as privacy, security, and regulation.

Our Client Impact on the Tech Industry

Our technology industry consulting experts help companies go further, faster, by transforming operating models, ways of working, and such core functions as pricing, sales, and product innovation and engineering. We draw upon a global network of thought leaders, as well as BCG X, our tech build and design unit. Here are some examples of our impact:

Pricing. Our client, an SaaS-native company, grew their revenue more than 14% after we created dynamic pricing guidelines that better served their customers while leveraging our pricing software.
Digital Sales. A major North American SaaS business increased digital lead volume by 50%, reduced sales-time-to-action from seven days to less than 15 minutes, and boosted its conversion rate by a factor of ten after our technology industry consultants built a new inside sales organization.
Customer Service and Support Excellence. We applied AI and analytics to help a North American service provider reduce monthly churn by approximately 5%. The project delivered more than $25 million in revenue run-rate impact by the end of the first year.
Product Innovation and Engineering. Our team rebalanced 25% of a technology company’s R&D spending and established a $40 million fund to turbocharge innovation, spark better product-customer fit, and improve return on R&D investments.

Our Insights on Technology Industry Trends

Our Technology Industry Consultants

Managing Director & Senior Partner, Global Sector Leader, Technology

Akash Bhatia

Managing Director & Senior Partner, Global Sector Leader, Technology
Silicon Valley - Bay Area

Managing Director & Senior Partner; Global Leader, Technology, Media, & Telecommunications Practice

Vaishali Rastogi

Managing Director & Senior Partner; Global Leader, Technology, Media, & Telecommunications Practice
Singapore

Managing Director & Senior Partner

JT Hsu

Managing Director & Senior Partner
Taipei

Managing Director & Senior Partner; Global Leader, BCG Partnerships & Alliances

Vikas Taneja

Managing Director & Partner, Global Leader Partnerships & Alliances
Boston

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