BCG and Amazon Web Services (AWS)

With a particular emphasis on data, analytics, machine learning, and AI (including GenAI), BCG’s partnership with AWS focuses on creating sustainable digital transformations at scale that address our clients’ most complex business challenges as well as market opportunities across industries.

Digital transformation requires a holistic approach that brings together strategy, people, process, and platforms. Together, BCG and AWS provide a synchronized, comprehensive approach that enables clients to implement cloud-based technologies at speed and scale—and innovate in ways never before possible.

In partnership with AWS, BCG is more than a strategic consultant. Drawing on our team of more than 3,000 technologists, scientists, programmers, engineers, and human-centered designers, we roll up our sleeves and work side by side to build and deliver integrated, end-to-end solutions that are ready to run from day one. From the automotive industry to health care and pharmaceuticals, our joint capabilities in generative AI, cloud computing, mainframe modernization, and business resilience allow us to drive tangible impact at scale.

BCG’s Strategic Collaboration with Anthropic

BCG’s collaboration with Anthropic, an AI safety and research company, is helping our clients create extraordinary value with generative AI models—responsibly. Through this collaboration, BCG and clients have direct access to Anthropic’s “Claude,” a GenAI assistant, to solve challenges in growth, efficiency, and innovation.

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Our Clients’ Success with BCG and AWS

Tackling Changing Customer Demands with Digital Transformation

BCG X and AWS teamed up with BMW to implement and scale a critical automotive AI transformation. In response to changing customer demands, environmental conditions, and supply chain, BMW launched a worldwide cloud platform that leverages AI to make data available across the entire supply chain and anticipate customer needs. The company now uses AI at scale to inform decision making in sales, inventory, volume allocation, and pricing.

BCG, AWS, and one of the world's leading suppliers of intelligent robotics, worked together to develop an industrial platform-as-a-service. By leveraging cloud hosting to launch a new service, the robotics company was able to offer simulation tools and other industrial software solutions on a consumption-based model. The collaboration will open new revenue streams, increase market share, and position the client as a leader in industrial software.

Explore Our Solutions

Auto AI by BCG X

Our solution combines business and technology expertise to tackle challenges phased when implementing AI in the automotive industry.

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The Generative AI Center of Excellence

The center facilitates knowledge sharing and thought leadership, collectively advancing the high-potential applications of generative AI for joint BCG and AWS customers.

Digital Builders’ Showroom

This immersive space created by BCG and AWS, which launched in 2019, allows clients to learn how to leverage the AWS cloud, get hands-on experience with disruptive technologies, and brainstorm use cases to solve business challenges.

BCG and AWS on the Ground

BCG and AWS experts collaborate at events to engage with global leaders on the future of technology innovation at scale.

Go to Market with the Industrial Metaverse

The Industrial Metaverse will help companies reduce engineering time and enhance collaboration. AWS’s Bill Foy and BCG’s Tilman Buchner explain how the cloud empowers the Industrial Metaverse by closing the simulation-to-reality gap.

Transforming Customer Service with AI

Pasquale DeMaio of Amazon Connect explores how AI is revolutionizing customer service, enabling faster, proactive solutions that meet rising customer expectations.