BCG and Salesforce collaborate to help organizations create more value from their customer relationship management (CRM) investments. Whether companies need a CRM jump-start, a go-to-market transformation, a program reboot, or high-value use-case activation (such as next best action, personalization, or GenAI at scale), our partnership enables clients to consistently achieve 50% faster time to deployment and a more than 20% increase in productivity across sales and service.
Our combined expertise offers deep functional experience applied to core platform capabilities, industry-specific clouds, and cutting-edge BCG IP integrated seamlessly into the platform. As leaders in AI in our respective categories, BCG and Salesforce are uniquely positioned to unlock the promise of generative AI, enabling organizations to pilot and scale innovative use cases that push the boundaries of what’s possible.
After a regional telecom had paused its ongoing CRM transformation, BCG confirmed key value drivers, identified operating model gaps to address, and redesigned its upgrade plan, including evaluating new outside partners. The reset fast-tracked the transformation by three months and positioned the company to capture up to $25 million a year in additional value.
Struggling marketing and sales functions led to lower sales and revenue at a US office supply retailer. BCG uncovered the underlying problems and helped the company pilot new sales methods, processes, and technology—including implementing Sales Cloud and Marketo, which led to upticks in meetings scheduled from sales calls, qualified leads, and, ultimately, revenue.
Phillip Andersen and Bryan Gauch
BCG’s Salesforce Value Accelerator helps companies quickly maximize the value of their marketing and sales technology investments.
LEARN HOWBCG and Salesforce collaborate at events to share cutting-edge insights on a wide variety of topics such as generative AI, B2B sales, knowing your customers, and more.
Jessica Apotheker, BCG’s CMO, Alison Wagonfeld, CMO of Google Cloud, and Scott Larson, Head of Global & Creative at Salesforce, share their expertise in a LinkedIn Live event during the 2024 Cannes Lions International Festival of Creativity.
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Workers are already excited about AI, says Polly Sumner of Salesforce. The real key to successful AI adoption is fostering a mindset of change.
Integration between Amazon Web Services and Salesforce—combined with a BCG framework for scaling generative AI—can transform how sales organizations work and create value.
Explore the latest insights from the 2024 BCG Digital Government Citizen Survey in our new Trust Imperative series report, a collaboration with Salesforce that delves into how Generation AI can transform public sector service delivery and strengthen trust worldwide.
BCG and Salesforce collaborated to understand customer expectation of digital government services based on their experiences.
Jackie Rocca, vice president of product at Slack, describes some AI-driven features the collaboration platform offers to help users streamline their consumption of information and discusses additional opportunities for using generative AI to address user pain points.
