AI and GenAI technologies are playing an increasingly essential role in next-generation marketing, sales, and service. These technologies are transforming the entire marketing and sales landscape, from automating everyday tasks to unlocking seller effectiveness to reinventing business operations.
Through our partnership with Salesforce, BCG’s Salesforce Value Accelerator is uniquely positioned to help companies reap the benefits that come from incorporating groundbreaking AI and data-driven experiences into customer relationship management (CRM) solutions. As an Innovator Sponsor, we will share insights on what’s next for marketing, sales, and customer service innovation, offer guidance for turning AI magic into business impact, and help organizations envision a path to successful digital transformation in the age of AI.
Marketing and Sales: Companies that win don’t just talk about customer experience—they sell and market in a way that engages and inspires customers. Our marketing and sales consultants help companies develop the right mix of human and technical capabilities that foster speed, precision, and growth.
Business Transformation: Successful business transformations are marked by three critical outcomes: sustainable value creation, step changes in capabilities, and sustained culture shift. BCG’s Salesforce transformation consultants accelerate performance and drive value creation, using a proven methodology tailored for business transformation.
AI: Fully embedded AI is one of the key attributes shared by future-built companies that excel across financial and nonfinancial measures. To advance sales and marketing maturity with AI, brands must understand best practices for deploying, integrating, and scaling AI solutions.
Digital, Tech, and Data: Our work with clients across the spectrum of digital, tech, and data helps businesses build for the future—not simply to make standalone digital improvements, but to intentionally combine human and technological capabilities.
BCG’s Partnership with Salesforce
BCG’s partnership with Salesforce accelerates clients’ time to value, reimagines CRM, and innovates the future of marketing, sales, pricing, and customer service.
Alongside an extensive toolkit built upon our deep functional and industry-specific expertise, we integrate BCG X artificial intelligence solutions into Salesforce to accelerate value from CRM and go-to-market transformations and high-value use-case activations.
By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.
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More than 25 BCGers were on the ground at Dreamforce 2024. Connect with our experts to keep the conversation going.
Managing Director & Partner
Dallas
For every minute B2B sales reps spend with customers, they spend nearly three on behind-the-scenes tasks. Generative AI can flip that equation by accelerating sales-related processes.
Integration between Amazon Web Services and Salesforce—combined with a BCG framework for scaling generative AI—can transform how sales organizations work and create value.
A unified strategy for AI transformation can take an organization from deploying the technology in everyday tasks to reshaping critical functions and inventing new experiences.
Firms derive stronger returns from CRM investments when they view the tools as a business transformation, not solely a technology implementation.
