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A core member of Boston Consulting Group’s Financial Institutions practice, Akin Soysal is the Europe, Middle East, and South America (EMESA) lead for digital products in financial services. He is also a member of the global wealth leadership team and the BCG X leadership team. BCG X is the firm’s tech build and design unit.

Akin is a banking expert with particular focus on wealth management and digital investing. He regularly works with financial services clients and private equity funds to develop new digital propositions. He has advised many financial institutions on market entry, digital growth strategy, and build-up of digital attackers. He is a co-author of BCG’s annual Global Wealth Report.

Before joining the firm, Akin cofounded the startups Jobzippers and Pixelpublic.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Kellogg School of Management, Northwestern University, USA
  • Baechelor’s degree, University of St. Gallen, Switzerland

Publications and Videos

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Global Wealth Report 2024: The GenAI Era Unfolds

The time is right for a full-scale technology transformation to boost profit margins and enable a new era of efficiencies.
Damit Die GenZ Nicht Zur Lost Generation Wird – Etablierte Banken Müssen Den Kampf Um Die GenZ Jetzt Aufnehmen | Hero Image

Damit die GenZ nicht zur Lost Generation wird

Etablierte Banken müssen den Kampf um die GenZ jetzt aufnehmen.
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Global Wealth Report 2023: Resetting the Course

BCG’s 23rd annual study of the global wealth management industry sizes the global market, analyzes booking-center trends, examines wealth manager performance, and offers eight initiatives to help players achieve consistent growth.
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Scalable Tech and Operations in Wealth and Asset Management

A new breed of end-to-end, third-party platforms can be successfully deployed by wealth and asset managers to help them cut costs and lift revenues.
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Global Wealth 2022: Standing Still Is Not an Option

The most important question facing wealth managers right now is not which initiatives to prioritize—but how best to implement them all.
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2021年全球财富报告：客户至上，掘金三大财富管理客群

长久以来，财富行业一贯采用由内而外的业务运营模式，而现在这种局面亟待改变。未来五年前景光明，个人投资者和财富管理机构皆有望迎来一派欣欣向荣之景。然而，在衡量和把握机会的过程中需要从客户视角出发，想客户之所想，并开展与其匹配的全面商业模式转型。
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Global Wealth 2021: When Clients Take the Lead

Flipping the lens to look at global wealth from the perspective of client needs instead of net worth reveals huge untapped revenue pools lying in plain sight.