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Alberto Guerrini joined Boston Consulting Group in 2005. In 2020, he also became a managing director and senior partner at BCG X, the firm's AI, data science, and analytics unit. Alberto is the global leader for travel, transport infrastructures, and leisure, as well as for pricing and revenue management in the travel industry.

Since joining the firm, Alberto has developed in-depth expertise working for large travel and leisure operators, including airlines, railways, cruise lines, and tour operators. He has helped clients addressing strategic planning, M&A, post-merger integration, turnaround, organization redesign, commercial excellence (network design, pricing, revenue management, ancillary revenues, digital strategy), and operations optimization (supply chain, strategic sourcing, cost reduction programs). He has led over 20 transformations in pricing and revenue management for travel operators around the globe.

In addition, Alberto has worked with transport infrastructure operators (airports, road/highway concessionaires, rail station operators) on strategic planning, retail optimization, operations and capex efficiency, net zero programs, and digital transformations.

AREAS OF EXPERTISE

EDUCATION

  • MBA, SDA Bocconi
  • Laurea, engineering, Politecnico di Milano

Publications and Videos

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Can Airlines Accelerate the Transition to Modern Retailing?

The industry has made progress in streamlining the process of booking tickets and tracking information to offer passengers a more seamless experience. But there is more work to do.
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Successful Airline Retailing Requires Industry Partnerships

Retailing enables airlines and their partners to better serve their customers throughout their journeys by making more relevant and personalized offers to them, while driving revenue.
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Personalization @ Scale in Airlines: Combining the Power of Rich Customer Data, Experiential Learning, and Revenue Management – Springer 2023

This paper presents approaches to price-product personalization that have been tested in airline cases globally.
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Reshaping the Airline Organization for the Future of Retail

What does the airline retail revolution mean for leaders? Transformation is needed—and opportunity awaits.
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Charting the Future of Airline Retailing

The industry needs a new approach to growing revenues and meeting customer needs. Carriers that embrace offer management can achieve those goals—but transformation is needed.
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Digital Innovation Will Take Air Freight Revenues to New Heights

By linking to a digital distribution marketplace and upgrading their internal pricing systems, air freight carriers can fill their empty capacity and achieve optimal returns.
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Bionic Revenue Management in Travel and Tourism

Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.
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The Great Reset for Revenue Management in Travel

Travel and tourism companies will need to generate revenue from scratch when the recovery comes. They should view that as an opportunity, not a threat.
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A New Blueprint for Pricing and Revenue Management in Travel and Tourism

BCG’s holistic, end-to-end approach to pricing and revenue management is a roadmap for travel and tourism companies to increase revenue by up to 10%.
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A Renaissance for Revenue Management in Travel and Tourism?

Companies employing revenue management have experienced revenue increases of up to 10%. But the performance of individual companies varies widely.
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Forecasting the Future of Marine Fuel

To build a competitive edge for the future, shipping companies need to understand the business case for switching to environmentally friendlier options for marine fuel.