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Alfonso Astudillo is a core member of Boston Consulting Group's Financial Institutions (FI) and Consumer practices. He is the Customer Journeys node, the Agile@Scale node, and the Global Advantage node for the firm in spanish-speaking South America. Alfonso is currently focusing on helping B2C clients develop digital and agile capabilities.

Alfonso has supported clients in South America in defining their strategies and objectives and key results (OKRs); designing and launching their agile at scale organization; and designing, building, and commercializing their digital customer journeys.

Before joining BCG, Alfonso worked as research economist in the department of Macro & Growth at the Development Economics Research Group in the World Bank in Washington, DC.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Massachusetts Institute of Technology, Sloan School of Management
  • MSc, Pontificia Universidad Católica De Chile
  • BSc, Pontificia Universidad Católica De Chile

Publications and Videos

Digital Transformation Has Profoundly Impacted Consumer and Retail Industries in the Last 20 Years

Alfonso Astudillo, Managing Director and Partner, shares his insights on how consumer and retail companies in Chile and the region can adapt to the new scenarios generated by digital transformation.

In Chile and the Region, Consumer Companies Can Be Leaders in Sustainability

Alfonso Astudillo, Managing Director and Partner, explains why it is necessary to act quickly and decisively to create a competitive advantage in sustainability.

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Nuestro banco… ¿a un click?

Existe una gran oportunidad para que los bancos mejoren su experiencia digital y estén al mismo nivel que las experiencias digitales de nuestro día a día.
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Después del COVID, éstas serán las tendencias del consumo en Latinoamérica

Más de la mitad de los consumidores de América Latina aseguran que sus hábitos de consumo cambiaron para siempre y que no volverán a los hábitos prepandemia a pesar de haber recibido la vacuna contra el COVID-19. Así lo asegura el más reciente estudio de Boston Consulting Group (BCG) “South America Consumer Sentiment 2021”.
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Consumer Sentiment en Argentina, Colombia, Chile y Perú: Consumo en tiempos de crisis

El estudio de Consumer Sentiment 2020 de BCG para Argentina, Colombia, Chile y Perú busca sumergirnos en las perspectivas y expectativas del consumidor, entendiendo cómo percibe su situación país, cómo piensa comprar durante el 2020, cuáles son los productos que más le importan y su actitud hacia promociones y canales digitales.