Amaryllis Liampoti
Managing Director & Partner, BCG X
Barcelona
Amaryllis Liampoti is the Global Growth Leader for BCG X, Boston Consulting Group's tech build and design unit. Her expertise lies in accelerating business growth through advanced, scalable, and data-driven marketing solutions enhanced by AI technologies.
From conceptualization to implementation and change management, her work is rooted in a deep passion for real impact. Amaryllis collaborates closely with c-suite executives and global leaders to drive dynamic transformative growth.
Amaryllis joined the firm in 2017, after having held several influential senior leadership roles in high-growth tech enterprises. Her previous positions include CMO and Vice President of Marketing roles at Rocket Internet, and Director of Organic Growth at eDreams, where she leveraged AI tools to optimize marketing outcomes. Amaryllis is also a co-founder of the travel company, Campsy, which she scaled using cutting-edge marketing engines.
AREAS OF EXPERTISE
EDUCATION
- MBA, Université Paris 13
- BASc, Athens University of Economics and Business
Publications and Videos
Transforming Creative Performance
Henkel’s portfolio ranges from hair care products to adhesives. Eike Wobker discusses the company’s creative transformation with CreativeX’s Anastasia Leng and BCG X’s Amaryllis Liampoti.
Transforming a Marketing Strategy
The one-message-fits-all approach is no longer effective. Henkel’s Eike Wobker and BCG’s Amaryllis Liampoti discuss the importance of creating differentiated marketing strategies using first-party data.
AI Transforms Creative Production in Marketing
Amaryllis Liampoti of BCG X and Zalando Marketing Service’s Dinesh Deva explore AI’s role in transforming creative production and personalized ad experiences.
Back to Basics?
How can marketers gain buy-in from the top? How do they marry creativity and data to drive results? Sean Summers, CMO of Mercado Libre, and Amaryllis Liampoti, a managing director and partner at BCG X, discuss these topics and more.
Pace and Purpose
BCG X's Amaryllis Liampoti joins Pandora’s Jesper Damsgaard to talk through what will change and what should stay the same for brands navigating changing customer expectations and powerful new technologies.
Highlights from Tech Open Air: Amaryllis Liampoti on The Neuroscience Behind Personalization
At Tech Open Air, BCG DV's Amaryllis Liampoti speaks about how personalization affects the brain, and how neuroscience is beginning to explain why.
