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Andreas Malby is the regional lead for Boston Consulting Group’s Consumer practice in Europe, the Middle East, Africa, and South America, as well as a member of the global leadership team for that practice.

Andreas is a core member and client service partner of the firm’s Consumer practice, and an expert in transformation within that practice. He specializes in retail and consumer goods engagements and has significant experience in large-scale transformation and performance improvement programs, corporate and digital strategy, advanced analytics, and organizational change.

Prior to joining BCG, Andreas worked as an attorney-at-law for a top-tier law firm in Denmark and was an External Lecturer for the legal faculty at University of Copenhagen.

AREAS OF EXPERTISE

EDUCATION

  • Master of Laws, high honors, University of Copenhagen and New York University School of Law

HONORS AND AWARDS

  • Gold medal for the best master’s thesis of the year, Danish Competition authority
  • Scholarship from the Legal Advisor to the Danish Government, for Bachelor Thesis of the year
  • Permanent jury member at Karnov’s Innovation Price in Denmark

Publications and Videos

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Denmark’s Spending Dilemma: Cheerful Minds, Tight Purses

People are optimistic about the country’s affairs and their own circumstances, but cut back on purchases to counter higher prices.
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European Consumers Are Optimistic But Still Not Spending

Our mid-2024 survey found that shoppers feel better about their personal circumstances than national issues, but the combination of higher prices and stagnating wages stifled spending.
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Danish Consumer Sentiment Series - July 2023
Update Indicates Brighter Days Ahead for Danish Retailers

Sentiment among Danish consumers is improving as consumers expect a slight increase in spending over the coming period.
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Danish Consumer Sentiment Series - December 2022: Update to Assess Impact of Inflation and Energy Crisis

7 in 10 Danes expect to reduce spending and change their purchasing patterns in the coming months. This report explores opportunities and challenges for organizations.
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Cost of Living Crisis: Nordic Consumer Sentiment 2022

Nordic consumer confidence is at its lowest in over 20 years—dropping below that of the COVID-19 crisis and even the Great Recession of 2008.
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Danish Consumer Sentiment Series: Update to Assess Impact of Inflation and War in Ukraine, April 2022

Concerns about inflation and the war in Ukraine have significantly impacted the Danish consumers - this report reveals the expected impact on consumer spending and the characteristics of a new cost conscious socially responsible consumer.
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Winning in the Pandemic. Lessons from the Nordics

Throughout the pandemic, Nordic companies have demonstrated an ability to react fast to changing circumstances and adapt their transformations.
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Kompetence-mismatch i Danmark og den grønne omstilling frem mod 2030

Denmark will be missing 30.000-70.000 employees in “green jobs” in order to reach the government’s climate targets of a 70% reduction in CO2 emissions by 2030. Combined with a growing challenge in attracting talent from abroad, Denmark is left with a great task to optimize the workforce in order to support the green transition and keep the title as a climate nation and a global green frontrunner.
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Danish Consumer Sentiment 2021: What the Rapid Change in Consumer Needs Means for Retail

Danish consumer sentiment has been negatively impacted by the global pandemic. Our Survey reveals three insights that will impact retail in the coming years of economic recovery.
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Learn from the Best in Organizational Transformation

The pandemic is forcing companies to be more sure-footed in their change efforts. Here are insights from those that have succeeded.
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How Retailers Can Improve Promotion Effectiveness

Brick-and-mortar retailers rely heavily on promotions yet often lack a strategic approach. Implementing a four-part solution can help increase promotion margins by 2 to 5 percentage points.