As entertainment, print, and gaming companies pursue subscriptions in a crowded field, they need to create the right offer at the right price for the right customers—or risk losing them altogether.
Education
- Bachelor of business, University of Technology, Sydney
Anna Green leads The Boston Consulting Group’s Sydney office as well as the firm's Women@BCG initiative in the Asia-Pacific region. She also leads the firm's Technology, Media & Telecommunications practice in Australia and New Zealand. Anna is a core member of the Consumer, Marketing, Sales & Pricing, and People & Organization practices.
Since joining BCG in 2000, Anna has helped clients in Australia and the Asia-Pacific region increase the size of their businesses and adapt to changing markets, especially in the digital space. She has a passion for problems at the intersection of strategy and customer experience, particularly within industries such as media, telecommunications, consumer goods, and retail.
Anna has advised senior executives across industries as they embark on large-scale business transformations, from strategy design to delivery. She has worked closely with numerous clients to help lead digital transformations, develop e-commerce initiatives, and devise growth strategies in the print media, digital media, pay television, and content production sectors.
While at BCG, Anna spent 18 months working on secondment with Foxtel, assisting the executive team on its digital-transformation agenda.
