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Anthony Oundjian started his consulting career in 1999 and joined the Brussels office of Boston Consulting Group in 2004. He subsequently moved to Southeast Asia in 2008. He leads the firm's Technology, Media & Telecommunications practice in Southeast Asia. He has had a strong focus on telecommunications and also has extensive experience in e-payments, digital businesses, and digital transformations.

Over the last 18 years, Anthony has served fixed- and mobile- telecom operators across Europe, the Middle East, and Asia. Among other topics, his extensive telecom experience has covered growth strategy, M&A, network sharing, efficiency transformation, customer experience, and pricing.

Anthony leads BCG’s Learning & Development activities for Asia-Pacific.

Prior to consulting, Anthony worked for Electricite de France –first based out of Paris and then in Montreal.

AREAS OF EXPERTISE

EDUCATION

  • MBA, INSEAD—Singapore and France
  • MSc, Ecole Centrale Paris

Publications and Videos

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Philippines Venture Capital Report 2024

Amid global challenges, the Philippines startup ecosystem has thrived and showcased resilience, outperforming its regional neighbours. How did the Philippines achieve this and what lies ahead for its startup landscape?
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Philippine Venture Capital Report 2023

The 2023 Philippine Venture Capital Report looks at the unprecedented growth of the Philippine start-up landscape, not only documenting, but also highlighting key players and movers in this innovative space.
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Philippine Venture Capital Report 2022

Rapidly evolving Filipino consumer habits, combined with the emergence of founders willing to tackle Philippines, led to 2021 being a banner year for startup investments into the country. What does this mean for the startup landscape in Philippines in 2022?
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The Power of Partnership: Leveraging Partners to Accelerate Marketing Transformation in APAC

Marketing has experienced a significant transition over the last five years in response to evolving consumer behavior and expectations; further intensified by COVID-19. Underpinning all of this is an expanding and evolving ecosystem of partners who support, steer, and drive forward successful marketing transformation. Discover the key principles of partnership and how it can provide strategic leverage.
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Digital Marketers Race to Meet the Needs of a New Era

With e-commerce booming and privacy concerns growing, consumer brands are accelerating their online agendas.
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Responsible Marketing With First-Party Data In Asia Pacific – A $200 Billion Value Unlock Opportunity

Building first-party data capabilities is a key imperative for brands to move up the digital marketing maturity curve. In a privacy-conscious world where consumers seek personalization yet want their data privacy to be maintained, first-party data practice is a two-way value exchange between consumers and brands.
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How Telcos Can Put Their Money Where Their Customers Are

Streaming video and other apps are fueling unprecedented demand for data. To keep up, while holding prices down, telcos must embrace a new and very different approach to network upgrades.