Yotam Ariav is a core member of Boston Consulting Group’s Consumer, Strategy, and Marketing, Sales & Pricing practices, an expert in demand-centric growth and customer experience, and the global leader for consumer products.

Yotam has worked with consumer products and retail companies on many aspects of transformation, customer-centricity, and redesign, including portfolio strategy, brand strategy, go-to-market strategy, customer journey, and product and business model innovation.

Yotam has experience in advanced analytics, including machine learning and big data, as well as customer segmentation and management. He has led large-scale growth transformation programs for retailers, and multiple CEO strategy/growth efforts in consumer-facing businesses.

Before joining the firm, Yotam worked as an Attorney at Eytan Liraz & Co. Law Offices in Israel, where he specialized in pharma, biotech, and venture capital. He has held various officer roles in the Israeli military.