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Arnab Sinha is a core member of Boston Consulting Group’s Consumer, and Marketing, Sales & Pricing practices, and leads the firm’s work in revenue management. Arnab worked at the firm from 2005 to 2009 before leaving to serve as VP of marketing at Comcast, where he built the marketing intelligence function. He rejoined BCG in 2011.

Arnab is dedicated to bringing next-generation revenue management capability to his clients. He has worked with companies in a variety of industries, including airlines, automotive, food and beverages, luxury retail, and restaurants and food services, and across Europe, Australia, and North and South America. He focuses on helping his clients on marketing and sales topics, especially net revenue management via targeted pricing, promotions, and mix actions.

Arnab developed BCG's artificial intelligence/machine learning integrated promotional effectiveness tool and methodology, which has been successfully deployed in several leading consumer companies. He also led the deployment of BCG's Catalyst software pricing solution.

AREAS OF EXPERTISE

EDUCATION

  • PhD, mechanical engineering, Massachusetts Institute of Technology
  • BTech, mechanical engineering, Indian Institute of Technology, Kharagpur

Publications and Videos

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Smarter Retailer Promotions for a Saturated Market

Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
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The Unified Theory of Pricing

Business leaders have long wanted to make pricing simpler, more rewarding, and less frustrating. BCG’s Strategic Pricing Hexagon consolidates disparate pricing ideas into one master structure.
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Resilient Pricing for an Uncertain World

The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
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Five Pricing Moves for CPG in a Cost-of-Living Crisis

Consumer packaged goods companies have many options for balancing volume and profit in a downturn, but they need the right tools to make the changes stick.
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A Pricing Playbook for CPG Companies Amid Inflationary Pressure

Brands have a powerful opportunity to increase the bottom line in an uncertain economic environment. Here’s how consumer packaged goods leaders can improve price realization.
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A Revenue Management Reset in Consumer Goods

CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.
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How Net Revenue Management Boosts the Top and Bottom Line

Stepping up net revenue management capabilities can help fast-moving consumer goods companies ensure that they are maximizing the potential of their brand portfolios.