The consumer intelligence available to organizations has grown exponentially in recent years, yet many have struggled to translate that into improved outcomes. Here’s how leaders are leveraging AI and GenAI to better harness that data and generate insights.
Education
- BA/MS, with distinction Stanford University
- MBA, Harvard Business School
Ben DeStein is a core member of BCG’s Consumer and Marketing, Sales & Pricing practices, with a strong focus on travel and tourism. Ben develops customer-centric growth strategies and works with clients to enhance their commercial and marketing capabilities.
Ben’s expertise includes branding, best customer strategy, customer targeting, consumer insight, marketing spend optimization, loyalty program design, consumer CRM, and personalization.
Ben has developed board-level growth strategies for multiple Fortune 500 organizations, designed loyalty programs for some of the largest travel and retail brands in the world, and led several marketing transformations.
Ben joined the firm in 2011.