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Brad Baker focuses on durable goods and fashion and luxury at Boston Consulting Group. He works with leading brands on growth strategy, digital and analytics, and omnichannel.

In addition to client service roles, Brad has led BCG Canada’s on-campus and experienced industry professional recruiting for several years. He is also active in work related to driving social impact in Canada, currently serving on the LEAP Centre for Social Impact’s Investment Committee and collaborating with LEAP and Google on Google Impact Challenge Canada. Brad also contributes to BCG’s Center for Canada’s Future.

AREAS OF EXPERTISE

EDUCATION

  • MBA, great distinction, Kellogg School of Management, Northwestern University
  • BBA, Honors Business Administration program, Ivey Scholar, Richard Ivey School of Business, University of Western Ontario

Publications and Videos

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Why the Future of the Luxury Market will be Dictated by Youth Culture

Read the Article Here
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Capitalizing on the Demand for Durables

Manufacturers have benefited from the global economic recovery. To continue that momentum, they must design new products around digital technology, identify pockets of growth, and tap into emerging markets.