Brad Jakeman is a Senior Advisor to the Marketing, Sales & Pricing practice at Boston Consulting Group. He joined the firm in August 2020 and serves marketing, sales, and pricing clients. He is passionate about creating category-disruptive business ideas that challenge the status-quo, make an impact, and create value for his clients.

Brad has particular experience in global category strategy, brand building, design, advertising, marketing, innovation, productivity, and branded content. He also has experience in successful creating of new brands, brand repositioning, and building and launching global content.

Prior to joining BCG, Brad served as President of PepsiCo's Global Beverage Group. Brad led global category strategy, brand building, design, advertising, marketing, innovation, productivity and branded content for PepsiCo's global portfolio of beverages. Before PepsiCo, he was co-founder of Rethink food; President, Global Beverage Group, PepsiCo; Executive Vice President & Chief Marketing Officer, Activision Blizzard Inc.; Executive Vice President, Marketing, Macy's; and Managing Director, Global Advertising, Citigroup.