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Brian Nadres joined BCG in 2016. He is an expert in digital marketing acceleration for the firm's Marketing, Sales & Pricing practice.

Brian has significant digital media experience specifically in paid search, paid social, and programmatic media.

Prior to joining BCG, he led the paid search department at the Media Kitchen and later founded and led an in-house programmatic practice. Brian also consulted clients on new ad tech, notably fractional contribution and cross-device measurement.

Brian is fluent in English and Tagalog, and proficient in Spanish.

AREAS OF EXPERTISE

EDUCATION

  • BS, accounting and management, New York University, Stern School of Business
  • MBA, marketing, New York University, Stern School of Business

Publications and Videos

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How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Younger generations’ buying habits will have a huge impact on the future direction of the global economy. But which of their current preferences have staying power?
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Making the US Marketing Ecosystem Work for You

Marketers need partners more than ever. But successful partnerships take work.