Skip to Main

Carol Liao is a core member of the Consumer and the Marketing, Sales & Pricing practices at Boston Consulting Group; she is also a member of BCG’s Global Advantage practice and a member of the firm's Executive Committee. She is also the chairman of Greater China. In 2016, Carol was named one of Consulting magazine's Women Leaders in Consulting. In 2018, she was awarded Global Champion of Women in Business by Financial Times.

Carol joined BCG in 1995. She has acquired deep expertise working with both multinational companies and Asian corporations on an array of strategy and organizational issues, personally leading business growth and optimization initiatives for major global consumer firms across China and Asia.

Prior to joining BCG, Carol worked for Procter & Gamble, China.

AREAS OF EXPERTISE

EDUCATION


  • MBA, Harvard Business School
  • BA, commercial law, Beijing University

HONORS AND AWARDS


Publications and Videos

china-pathway-to-a-sustainable-future.jpg

China’s Pathway to a Sustainable Future: Enabling Social-minded Business and High-level Openness

Building a reality-anchored, future-proofed sustainable business ecosystem is a key lever to enable businesses to do good and elevate openness to the next level.
china-pathway-to-a-sustainable-future.jpg

中国可持续发展实践之路：助力商业向善及更高水平开放

打造可持续发展的商业生态是推动中国经济长期高质量向好发展的必要条件，是助力商业向善和更高水平开放的关键手段。
The-Eastern-Wisdom-and-the-Way-of-Evergreen-for-Chinese-Family-Businesses-opt.jpg

基业长青：中国家族企业的东方智慧与长青之道

本报告讲述了家族企业管理的中国故事，旨在帮助读者从多个视角思考家族企业的管理与发展。
what top performing Asian leaders do differently

What Top-Performing Asian Leaders Do Differently

To these ten executives, success means getting employees to think like owners—and giving up small things now to get big wins later.
The Soft Rules of Family Businesses

The Soft Rules of Family Businesses

Conflicts arising from emotions are rarely about material issues like money or other matters of self-interest. These "soft" issues are often harder to resolve than the "hard" stuff.
creating-diverse-1694x950-tcm9-72281.jpg

Creating the Diverse Organization: How to Thrive in a Complex World

Real life isn’t simple; rather, it’s complex and even messy. The same is true for business. Avoid watchwords like focus, streamline, and lean. Develop a truly diverse organization.
will-chinas-global-challengers-1694x950-tcm9-79713.jpg

Will China’s Global Challengers Be the Next Global Leaders?

Chinese companies have made great strides on the global stage in the past decade. But to become global leaders, they must hone new competitive advantages.
from-insight-to-action-1694x950-tcm9-74019.jpg

Capturing a Share of China’s Consumer Health Market

China’s growing market for health and wellness products presents an enormous opportunity for companies that understand Chinese consumers and how best to reach them.

アクセルレーター・マインド（加速思考）

中国・インドの起業家たちは驚異的な成長目標をもって多角的な企業を生み出しています。
2013-change-of-pace-in-chinese-consumer-sentiment-1116x626-tcm9-74027.jpg

A Change of Pace in Chinese Consumer Sentiment

China’s economic slowdown means a drop in consumer sentiment, especially in lower-tier cities. But the dip is temporary, and the future remains bright.
2013-boomerang-effect-1116x626-tcm9-96635.jpg

The Boomerang Effect

Soaring consumption in China and India offers opportunity as well as risk: heightened demand for commodities will “boomerang” worldwide, leading to resource shortages, inflation, and conflict.
2012-pharmas-next-bill-1116x626-tcm9-98808.jpg

Pharma’s Next-Billion Patients

Pharmaceutical companies that can navigate China’s fast-emerging health-care markets—especially county hospitals and community health-care centers—will be well positioned to reach the industry's next-billion patients.