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There is now a clear roadmap that just about any grocer can follow. The early movers have the best opportunity to achieve profitability relatively quickly.

Chris Biggs
Managing Director & Senior Partner; Global Leader, Retail Sector
London

Chris Biggs is a core member of the Consumer practice at Boston Consulting Group and a member of the firm’s global retail leadership team. He leads BCG's work in digital retail. Chris is a topic expert for grocery e-commerce. 

Chris joined BCG in 2001 and has worked extensively with clients in the UK, Europe, and the US. His focus is on strategy and operations across retail sectors such as grocery, home improvement, electrical, department stores, and specialty retail. Before joining BCG, he worked at Tesco.com.

AREAS OF EXPERTISE

EDUCATION

  • BA, economics and management, Oxford University

Publications and Videos

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The Innovation Edge for Retailers

Innovative retail leaders invest more in creative endeavors and gain higher returns as a result, according to new research from BCG and the World Retail Congress.
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Smarter Retailer Promotions for a Saturated Market

Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
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Amid Uncertainty, AI Gives Retailers a Path to Resilience

Artificial intelligence can provide optimized solutions to three key retailer concerns: rising cost of goods, declining consumer spending, and supply chain volatility.
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What to Expect from Black Friday Amid the Cost-of-Living Crisis

Here’s what matters most to consumers—and what brands and retailers should be focused on—as we enter the biggest sales event of the year.
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Win the Town to Win the Future of Retail

It’s no longer as simple as “bigger is better.” Retailers need to build local ecosystems to reach customers where they live and work.
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The SAR 50 Billion E-commerce Opportunity in Saudi Arabia

E-commerce has grown at an unprecedented rate since the COVID-19 pandemic began, a trend that will likely continue once the pandemic is over. The Kingdom of Saudi Arabia is well-positioned to take advantage of this trend by developing a strong domestic e-commerce market and, with the right policies, becoming an e-commerce powerhouse in the GCC region.
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Five Retail Trends That Will Outlast the Pandemic

As vaccination rates increase and most regions begin a return to normality, retailers face shifting populations, new priorities for consumers—and an uneven recovery.
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Retail in the Eye of the Storm

Companies have made dramatic changes to stay afloat. But they must go further, refocusing on longer-term actions that will carry them through the pandemic.
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How Retailers Can Capture $5 Trillion of Shifting Demand

BCG’s demand-centric growth compass identifies a North Star and provides a strategic filter for commercial decision making.
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Sustainability Matters Now More Than Ever for Consumer Companies

Consumer and investor pressure is not going away. Companies must double down on sustainability as they emerge from the COVID-19 crisis.
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The Playbook for a Smart Retail Reopening

To reopen safely and profitably, stores should take a holistic approach that includes a long-term strategy, a dedicated team, and a rollout plan that they can adapt quickly in response to initial outcomes.
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The $2.5 Trillion Opportunity for Grocers That Are First to the Future

The COVID-19 pandemic is radically transforming grocery retail business models. Winning companies will be best at distinguishing permanent trends from those that are temporary.